Subrata Dutta
COO, Samsonite South Asian Pvt. Ltd.
When we were venturing into shoe wear, it was really difficult to break the perception of Samsonite being just a luggage company. We started tying up with leading shoe retailers and then in our exclusive stores also, we started highlighting our new product – shoe wear. It was a new retail design that we learned and it remains one of my best marketing moments at Samsonite.
COO, Samsonite South Asian Pvt. Ltd.
When we were venturing into shoe wear, it was really difficult to break the perception of Samsonite being just a luggage company. We started tying up with leading shoe retailers and then in our exclusive stores also, we started highlighting our new product – shoe wear. It was a new retail design that we learned and it remains one of my best marketing moments at Samsonite.
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Source : IIPM Editorial, 2010.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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