Monday, September 03, 2012

Lookout for animes’ invasion of Indian homes !

The anime industry is surely set to grow in India, but many mothers are anxiously monitoring excessive anime viewing, stating the programmes are not good enough or even too aggressive in nature. The Shin Chan series was banned in India in 2008 on grounds of the undesirability of its content. The Hindi version of Manga and Japanese anime that entered India in 2006, although became popular with kids here, its ill effects felt due to the character’s mischievous acts, soon went out of hand.

Despite these minor setbacks, the outlook remains positive as Kojira Uchiyama, Director, Japan Information Centre, who we met during the festival, is optimistic, as he shared, “Japan is known for its animation due to its good quality. Since the popularity of animation has increased over the years all over the world, we wanted to let more Indians know about Japanese animation.” When he came to India two years ago, he was pleasantly surprised to find the prevalence of anime on Indian television. Having grown up watching Astro Boy, like all children in Japan, Uchiyama smiles and confesses his fondness for animation.

Anime is not just for children but it’s a tool, which is widely used by people of all age-groups – from story-telling for toddlers to fulfilling bizarre adult fantasies or fetishes about women. In fact, the Japanese have even gone on to cook-up a story idea for even mundane activities like baking bread and desserts! Keep your eyes wide open for new creative expressions in the baking right here in India too!