Thursday, August 26, 2010

IIPM 4Ps Business & Marketing - Nutrivita PRESENTS 100 MARKETING BRAINS THAT MOVE AND SHAKE INDIA

Subrata Dutta

COO, Samsonite South Asian Pvt. Ltd.

When we were venturing into shoe wear, it was really difficult to break the perception of Samsonite being just a luggage company. We started tying up with leading shoe retailers and then in our exclusive stores also, we started highlighting our new product – shoe wear. It was a new retail design that we learned and it remains one of my best marketing moments at Samsonite.


For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
“We will change your outlook” - The Sunday Indian on B-SCHOOL RANKING SCAMSTERS EXPOSED! A must read...
The Sunday Indian:-
B-SCHOOL RANKING SCAMSTERS EXPOSED!

For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
Business Standard Exposes the Outlook Magazine Money Editor
Don't trust the Indian Media!

IIPM enters into media education
IIPM makes record 10,000 placements in five years
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here
Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com
IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎

Monday, July 26, 2010

Of promises, hopes and faith in the brand new private powers!

To achieve an efficient power supply in India is not easy. But there is hope...

India’s power sector ranks among the world’s top five electricity markets on many counts, but is seen locally a letdown in terms of continuing shortages, missed targets and inefficiency. But, as in all large populations, the tipping points are less visible but are important guides for policy makers and investors to pursue. Following are the transformational trends for 2010-11 and the near-term...

An unfinished agenda
The promise to extend power for all is not an easy one, even as many States have made fresh strides to expand rural electrification. The nature of the challenge needs to be understood better. The States can finance network investments with grant funds under RGGVY, and develop new generation (an estimated 7000 MW is needed to provide lifeline supply covering all unconnected households) through PPP route. The hurdle, however, is the recurring annual cost of Rs.135 billion to run these plants, with State utilities scarcely in a position to fund this at current tariffs and governments already defaulting on past subsidy commitments. Tariff reform is thus the key; and to achieve universal electricity access, existing residential consumers who have benefited by subsidised tariffs for several years must share that benefit by willing to accept higher cost.

private sector: the new promise
The emergence of the private sector and competitive markets is perhaps the most powerful game changer at this time. The share of private sector in generation is likely to grow from 13% (in 2007) to 21% (in 2012). Private entry has brought with it a new dynamism, innovation, and lower costs, and has put positive competitive pressure on all segments of the value chain. The contribution of new capital and generation capacity and lower tariffs achieved through private sector bidding is a positive for universal access. It is important to ensure the integrity of the bid process is not lost by parties resorting to renegotiation or abandoning contracts, a trend that seems to rear its head on occasion. Two other dimensions are important, first, to maintain low entry barriers in competitive bids to permit new players, and second, to avoid market power from reduced competition such as from price-based auctions of coal blocks and selective gas allocation to large players. It is desirable that such auction / allocation set aside certain capacity for new or mid-cap players.


t&d: the missing link
The distribution segment holds the single largest chunk of value that can be recovered. In fact, if we reduce the all-India distribution losses from current 35% by 7.3%, it would release sufficient MWh to fulfil our promise to provide “power for all” without spending a penny on new capacity for now.

To achieve this, serious attempt at distribution reforms is necessary, and franchisees are a useful transition as efficiency and incremental capex will show in the books of the private operator which will help them finance investment, while the ownership remains with the State utilities. Several States viz. Uttar Pradesh, Madhya Pradesh, Maharashtra, and Bihar, have awarded or run process for distribution franchisees, and more are growing in confidence to offer larger and more complex urban areas. Given the potential value recovery, it represents the single most attractive opportunity for private investors, whether their strengths are capital or innovation and systems.

Private investment is now back in the game with the first Ultra Mega Transmission Project awarded at national level and with private transmission lines being approved in Maharashtra and Gujarat. Apart from these, new transmission developers can provide cost-effective evacuation for new generation of coastal merchant plants, captive hydro-projects, and green IPPs that State utilities find hard to finance or slow to develop.

less art and more science?
India is the world’s 4th largest electricity user, and even a modest growth will demand large new capital investment. Delays in project development are expensive in locked up capital (for example, a year’s delay raises power costs by 10 p/kWh) and economic loss (which is typically 4-5 times the financial losses). A review of project delays suggests that design changes, poor standardisation, and insufficient review mechanisms are the causes of delay. It is necessary to bring in a scientific approach and better monitoring tools to project management. A lot more therefore remains to be done, that is challenging and needs continued collective pressure to achieve the goals of an efficient and competitive electricity industry.


For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
“We will change your outlook” - The Sunday Indian on B-SCHOOL RANKING SCAMSTERS EXPOSED! A must read...
The Sunday Indian:-
B-SCHOOL RANKING SCAMSTERS EXPOSED!

For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
Business Standard Exposes the Outlook Magazine Money Editor
Don't trust the Indian Media!

IIPM enters into media education
IIPM makes record 10,000 placements in five years
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here
Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com
IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎

Thursday, June 17, 2010

Here to stay

After being in news with Hrithik Roshan, Barbara Mori is all set to conquer the Hindi film industry with the “Baadshah” of Bollywood, Shah Rukh Khan. She was introduced to Shah Rukh and Gauri Khan by the Roshans and was floored by their hospitality. In fact, she wishes to work with SRK as the lead actor in future. This Mexican beauty doesn’t consider herself much of a dancer. In fact, a Bollywood style dance sequence was shot with Barbara but was later deleted as it didn’t turn out well. And we thought all Latinos moved like a dream!

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2009


An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read these article :-

Monday, June 07, 2010

A case of one too many

28-year-old Natalie Portman has joined the race with the likes of Anne Hathaway, Ellen Page, Mia Wasikowska, Keira Knightley, Scarlett Johansson and Kristen Stewart to bag the lead role in Sony’s remake of “The Girl With The Dragon Tattoo”. While Brad Pitt still has to accept the offer for the male lead, director David Flincher is so confused with the choice of actresses that he is contemplating to go with some unknown face. Well, can't really blame the poor guy for that's what happens when one's spoilt for choice!

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2009


An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read these article :-

Friday, June 04, 2010

Allures of the Parisian markets enchant you

Hinterland Travels (www.hinterlandtravel.com) is a UK-based company which has been organising tours to Iraq for 30 years. Owner & Managing Director Geoff Hann said, “In Iraq, although we concentrate on archaeological and historical sites, we also visit the Shia pilgrimage or Shrine cities of Karbala and Najaf. We look at some recent history sites such as Saddam’s Palaces… Inevitably, we do pass through or stop at places where atrocities have been committed. We mention these, but do not make it an integral part of any of our tours. For example, when exploring Kurdistan, we visit Halabja and the prison in Sulaimaniyah.”

On April 26, 1986, Chernobyl's Reactor No. 4 exploded and caused the worst nuclear power plant accident in history. As radioactive plume filled the atmosphere, millions fled from Chernobyl and neighbouring towns. Still unfit for human habitation, there are, however, tourist companies that will take you into the 30 km ring of the exclusion zone. A twenty-six-year-old lady from England (name withheld) is one of the millions who have undertaken such a tour (See ‘Diary of a dark tourist’). She recalls, “I was motivated to visit Chernobyl out of morbid interest and because I have a fascination with post-apocalyptic scenarios. Part of me has always wondered what a place would be like if people suddenly vanished. How would nature take over? What would the silence be like?”

But what makes people forsake a trip to Switzerland and instead, head to Iraq or Cambodia? Experts believe the motivations of a dark tourist stem from the need to heighten their sense of mortality, a quest for a novel experience, a celebration of crime and deviance. Reverence, nostalgia or plain basic voyeurism could also be the reason to visit a cemetery or a battlefield or a shipwreck or a disaster site like Ground Zero in New York or Jallianwala Bagh in Amritsar. Reveals Geoff Hann, “My clients are motivated to see these places for themselves because of the sheer volume of media coverage. They are also suspicious of the motives of that news. They want to communicate with the people in these areas.”

Most people may feel the label of a dark tourist as derogatory, but the truth is that almost all of us at some point in time have been a dark tourist. Many of us would have been to The Indira Gandhi Memorial Museum, and walked in the rooms where our former prime minister once lived, and around the exact spot where she fell after her bodyguards’ bullets tore into her body. I, for one, have taken the tour, and like an unashamed voyeur wondered how life would have been in the same rooms, and paused with reverence and grief at the spot where she was slain. But voyeuristic rubbernecking around a site of crisis can result in hurting people’s sentiments; case in point when actor Riteish Deshmukh and filmmaker Ram Gopal Verma decided to take a tour of the Taj Mahal Hotel in Mumbai right after the three-day siege.

Dark tourist sites can be disturbing places where the excesses of humanity have caused much grief and serve as reminders to the gravest mistakes and misdemeanours of mankind. As long as one goes with the right attitude, there’s a lot that one can take away from the experience.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2009


An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read these article :-