Monday, July 16, 2007

Full Life Leadership Framework

One of the Satyam’s most distinguishing practice is the Full Life Leadership Framework, where leadership is extended to cover over 1500 ‘Young Leaders’. Satyam has divided the organization into more than 1500 Full Life Cycle Businesses (FLCBs), and each of these FLCBs is managed by a Full Life Cycle Leader (FLCL), operating much like a CEO, having an ‘end-to-end ownership’ of the business. Apart from providing leadership opportunity and a chance to manage his own business, this also builds a solid leadership pipeline for Satyam. The core culture of Satyam, best represented as the SatyamWayTM orthe “way we do things at Satyam”, applies to every Associate at Satyam. This acts as a framework for everything they do at Satyam – from the way they organize themselves, to how they interact with one another, to creating a sustainable, fast growing and a profitable organisation.

Ratnesh reiterates, “As a guideline, we believe Associates can bemost effective by spending equal portions of their time on thinking, doing and communicating, which are the fundamental elements of value creation at Satyam.” And the essence of SatyamWay lies in empowering Associates by matching them to the right opportunities. By dividing the company into many logical parts (FLCBs) and allowing the leaders of these divisions to operate much like the CEOs of independent businesses (FLCLs), Satyam distributes the responsibilities of day-to-day leadership of the company, in order to bring decision-making closer to action and thereby create more leadership opportunities for these Associates.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An
IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Monday, July 09, 2007

And the Bakwaas Ads...

After you have gushed over the blockbuster ads of this fortnight, here are some, which – we are absolutely sure – will never make it. 4Ps B&M lists the three worst ads of the fortnight... Ads that almost made you swear that you won’t ever buy the advertised brand. And even if you managed a peek at it, you were left with a bad taste in the mouth. Medium error, complex message or just plain bakwaas communication!

BRAND: Ambuja Cement
BASELINE: NA
4Ps TAKE: Okay, this is supposed to be an ad for Ambuja Cement, but after seeing the ad you get the feeling: this could be an ad for just about anything! A little boy and his doting grandmother who spoils him silly are the main protagonists. The boy grows up — as does the granny, but guess what? The house, where all the action is happening, remains as new as ever. Even when the grandson becomes a man, gets married and grandmother looks seriously old, the house is as good as new. The ad ends with the grandson giving granny a car. Whew! Now, are we supposed to believe that THIS is a cement ad? We thought it could be a car ad, a paint ad, an insurance ad, a mutual fund ad — take your pick, and the ad will fit in. Have the makers of the ad been told of things called ‘brand fit’ and ‘brand positioning’? Alas, no, is what we feel. Eminently forgettable, and absolutely nothing cements it together...

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative