One notices that the symbol depicts both ‘ra’ in Hindi and ‘R’ in English. Was that the intention?
Of course, it was thought of that way. I wanted the symbol to mean something nationally as well as globally. The best I could do was to make it look like a ‘ra’ and an ‘R’ at the same time. ‘ra’ for Indian ‘rupya’ and ‘R’ for global rupee. And the symbol served that purpose perfectly.
Why did you stick to an alphabet and not to any other interesting symbol? For example, when you look at the dollar symbol, it’s has no ‘d’, but a $...
When it comes to representing your national currency, you can’t pick a symbol at random just because it is visually appealing. It has to make some sense as well. And that was the idea, right from the beginning. I have been interested in typography so I could do justice with Devnagri.
Why are you inclined towards typography so much?
I have found that there are very few institutes in India that provide courses in design and typography. I have always been interested in scripts and since Tamil is my regional language, I want to be able to study its typography and maybe design it at some time. I have a zeal to learn to be able to develop a regional script.
Future plans? Are you taking up further designing?
If there are any such opportunities crossing my way, I will certainly take them up. But at the moment, I plan to do full time teaching. I have already joined IIT Guwahati and look forward to great academic years of teaching there.
Of course, it was thought of that way. I wanted the symbol to mean something nationally as well as globally. The best I could do was to make it look like a ‘ra’ and an ‘R’ at the same time. ‘ra’ for Indian ‘rupya’ and ‘R’ for global rupee. And the symbol served that purpose perfectly.
Why did you stick to an alphabet and not to any other interesting symbol? For example, when you look at the dollar symbol, it’s has no ‘d’, but a $...
When it comes to representing your national currency, you can’t pick a symbol at random just because it is visually appealing. It has to make some sense as well. And that was the idea, right from the beginning. I have been interested in typography so I could do justice with Devnagri.
Why are you inclined towards typography so much?
I have found that there are very few institutes in India that provide courses in design and typography. I have always been interested in scripts and since Tamil is my regional language, I want to be able to study its typography and maybe design it at some time. I have a zeal to learn to be able to develop a regional script.
Future plans? Are you taking up further designing?
If there are any such opportunities crossing my way, I will certainly take them up. But at the moment, I plan to do full time teaching. I have already joined IIT Guwahati and look forward to great academic years of teaching there.
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Source : IIPM Editorial, 2011.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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