Wednesday, August 27, 2008

Jostling with jehad

India, Iran & Israel must come together for Pakistan
Even a school kid should be able to tell what the biggest foreign policy challenge for India is at the moment. It is a challenge that will determine the future of India – good, bad or ugly – for the next 50 years or so. The challenge is tackling an imploding Pakistan. The savage assassination of Benazir Bhutto clearly shows that either the military regime led by General Pervez Musharaff was instrumental in ordering her execution, or Musharaff is no longer capable of reining the Jehadi monsters that were unleashed by the late General Zia-ul Haq. Either way, India and the world face the frightening prospect of a rogue nation, its institutions and its nuclear weapons falling into Jehadi hands. Make no mistake: were that to happen, the first target will be an Indian city because the Indian establishment has repeatedly proven that it is a ‘soft state’ that meekly shrugs its shoulders and accepts terrorist attacks, which are implemented with impunity.

Forget the people of Pakistan and their dreams of a democracy and their goodwill towards their Indian neighbours. Forget the ability of the United States administration to even bring in a semblance of sham democracy in Pakistan. Benazir was the ace in the hole for the discredited and battered Bush Administration and she has simply been blown away. In any case, the average Pakistani – not to speak of the Jehadis – is so infuriated with the double standards of Uncle Sam that the United States simply cannot influence any event there anymore; unless it chooses to do it with missiles, tanks and soldiers. Forget the ability of the Chinese Government to rein the rogue state that Pakistan has become. Jehadis are now systematically targetting Chinese citizens working in Baluchistan and those days are not far off when the Jehadis will treat China, the way they treat America and Americans at the moment.

The Indian foreign policy establishment has no choice but to start a serious dialogue with two countries – both implacable foes of each other at the moment. The first one is Iran that stands to gain most from the nuclear export racket that Pakistan is ‘clandestinely’ running. The other is the only Jewish state in the world, Israel. In the entire West Asia, it is Israel that has the most to fear from an imploding and Jehadi Pakistan, mesmerised by the malevolent spell of the al-Qaeda. And Iran is a Shia state while the majority Sunnis in Pakistan are making a spectator sport of butchering fellow Shias. Sure America, China and Russia will play a big role; but it is only India, Israel and Iran that have the biggest stakes in saving Pakistan from itself. The alternative, quite frankly, is Armageddon of the type never seen before.

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IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Tuesday, August 26, 2008

The Re-Musketeers

Globally, there’s no concrete evidence on whether political parties got re-elected (or elected) on the back of governance issues; at the moment, it’s an open debate, says A. Sandeep

A utopian world would have been one in which globally, all governments got re-elected or elected only on the basis of their performance on various governance indicators. Such indicators, as defined by The World Bank, include accountability with respect to civil liberties, political stability, effectiveness of the government, corruption, and the rule of law. India’s former President, A.P J. Abdul Kalam agrees, and feels that “when a political leader performs in a state and realises economic prosperity of the state using development politics, he or she will definitely succeed in getting re-elected.” Utopian is what we mentioned, and many pockets of global politics, like social relationships, are a million miles away from this logic.

Good governance is supposed to directly reflect on a contry’s development, both economically and socially. Expectably, countries that have thrived on religious fundamentalism have seen only a ghost of a relation between a political party’s contribution to growth and development, and the chances of the party getting elected. Distinguished political analyst, George C. Edwards, Editor, Presidential Studies Quarterly, explains, “Religious faith is important as a qualification for office in many parts of the world and is the source of conflict in southern Asia, the Middle East, Northern Ireland and elsewhere too. Even social issues like abortion are directly connected with religion.”

The Palestine issue is one telling example, with many pockets in West Asia mirroring the situation. Aly Fayyad, the spokesperson for Hezbollah’s Political wing, thinks that “development is neither an election plank nor of primary concern in West Asia. To win an election solely based on the development plank is just impossible. Here, we’re more concerned about issues like terrorism, Arab Nationalism and relocation of refugees.” But don’t these nations fall short on various development indices? “No, it does not necessarily mean that we are an underdeveloped lot. Countries like Lebanon, Jordan, Turkey, Yemen and Iran can give most of the so-called developed countries of South and South East Asia a run for their money. We fare better than most of them even on UNDP’s Human Development Index scale.” So, in countries that are plagued with terrorism and instability, development can happen although it may not be on the main electoral agenda.

y this mentality, Europe stands divided. Alina Mungio-Pippidi, celebrated political analyst at Scoala Nationala de Stiinte Politice si Administrative, Bucharest, says, “It is pretty difficult to club Europe in one league. While in Western Europe, people do give more importance to issues such as economic policy, the same cannot be said of Eastern Europe; issues in the latter region are more related to race and ethnicity that play a role in election results.”

Truly so, while countries like Finland – ranked by The World Bank amongst the global top three on various governance factors – might stand pristinely tall, countries like Poland are ready to take the hit. In 2005, the fundamentalist grandiloquent Kaczynski twin brothers in Poland came to power; one became President and the other Prime Minister. Though the supposed election promise was fighting ‘crime and corruption’, they actually came to power on nationalistic rhetoric like protecting Poland from the beast that is EU, and visible church driven hyperbole like opposing gay marriage, abortion, and promoting family values in an obsessively Catholic country. But interestingly, the same Polish people threw out the party from power in late 2007 because of minimal change on development front. But at the same time, in countries like Netherlands and Denmark, as Alina confirms, “Issues other than good governance – immigration and xenophobia – are increasingly gaining grounds, with recent election results being scary.” Noelia Rodrigues, Governance Expert, John F Kennedy School of Government, added her take on the situation in the West and especially in the US, “In the West, development has been the most important election plank. We have voted here on issues such as medical policy, insurance policy, and labour policy. A party that has neglected these has been bound to suffer defeat.”
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Monday, August 25, 2008

Engineering change...

Nitish Kumar aims to draw Bihar out of current mess

I t had always been his desire to take command of Bihar administration. Nitish Kumar, who had been at helm in various ministries at the Central Government, finally realised his dream in 2005, when NDA finally emerged as the victorious combination in the November elections. Nitish had earlier got an opportunity to get ensconced on the CM’s chair in 2000, however, this lasted only for seven days, when Laloo Prasad Yadav, his erstwhile friend, snatched away the opportunity from him. Earlier in 2004 too the opportunity had eluded Nitish by a whisker, when the President’s rule was finally declared in the state. A civil engineer by profession, Nitish has image of honest politician. During the days of Emergency in the 1970s, following the call from Jai Prakash Narayan, Nitish had plunged himself into politics. From 1974-77, he remained in the forefront of student politics in Bihar. In 1974, he was jailed under the Maintenance of Internal Security Act (MISA).

Born in a lower middle class family, Nitish has not had the privilege of using the lift to reach the position of Chief- Minister. He was first elected to Bihar Assembly in 1985; after four years he reached the portals of Lok Sabha. His term in Lok Sabha started on a happy note. He became the Agriculture Minister in VP Singh’s Cabinet. Nitish was able to preserve his seat in 1991, 10th Lok Sabha elections too. In 1996, he reached Lok Sabha for a third consecutive time in a row and became the Union Minster for Railways & Surface Transport in 1998. He remained in the ministry for a year. In 1999, he resigned from the ministry owning moral responsibility for the rail accident, which claimed roughly 200 lives. This step of Nitish was praised by one and all across the party lines. From 2001 to 2004, he again handled the Railway Ministry. During his tenure at the ministry, he shifted the headquarters of Eastern Railway from Kolkata to Hajipur in Bihar. Although this move of his, attracted much flak, but the leader withstood his ground with great courage.

Over past two years, Bihar under stewardship of Nitish, is on the move towards development. After 15 years of Laloo’s misrule, the public in Bihar expects far too much from their current Chief Minister. These high expectations have added additional pressure on Nitish Government to perform in an expeditious manner. “The situation on ground is undergoing a transformation, but for the change to fully visible, we will have to wait a bit. This is litmus test for Nitish,” says a well known social scientist Shuwaal Gupta.

Addressing the public on the occasion of two-year completion of his government, Nitish said, “Bihar will become one the most favoured destination for investors.” Already, some winds of change are beginning to be felt in Bihar.


FOOTSTEPS

l Birth: March 1, 1951 (Bakhtiarpur, Bihar)
l 1974: Jailed under MISA
l 1985: Elected to Bihar Legislative Assembly
l 1990: Elected to Lok Sabha & joined the Union Cabinet as Agriculture Minister
l 1998: Railways & Surface Transport Minister
l 2005: Chief Minister of Bihar

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Friday, August 22, 2008

Honeymoon...

...as a birth control measure
In order to check the escalating population in Satara district, Maharashtra Government had come up with new policy of marriage counseling and family planning for couples. Satara with a population of 3 million, records 25,000 weddings annually. Moreover, about 90% of newlyweds conceive during their first year of marriage. The policy entitles newlyweds to receive “Honeymoon Package” of Rs.5,000 if they delay childbearing for a year, and Rs.7,500 if delayed by two. The newlyweds need to register with the government healthcare centre and will then be provided with marriage counseling, free contraceptives and advice on childcare etc. The registered couples will undergo medical check-ups every three months, to make sure that no unprotected sexual activity is going on. The district authorities targets 20% of the couples to enroll for the scheme which would lead to delaying the birth of 5,000 babies.

This indeed is an innovative and intelligent move. However, what seems to be overlooked is that the problem is not with having a child early but having child often. Along with these monetary incentives, if proper counseling about benefits of small family are provided, then the scheme will be much more effective at the national level too.

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IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Wednesday, August 20, 2008

Surfing Gold

If there’s something you’ll certainly do at the Gold Coast, it would be to spoil yourself with choices…. What with the vast stretches of languid beaches, the Hinterland Mountains, the lush green rainforest, world-class golfing greens and some of the world-famous theme parks! And that’s exactly what Gold Coast is all about – just about everything under the Sun! Where on the one hand there are surfing boards and sands that beckon, there are tranquil woods endlessly enticing you with their quaint charm on the other. So, as you land on the 6th largest city in Australia that has more water canals than Venice, be wary of its beauty… for it may leave you hypnotised for ever! Although with a year round balmy climate, there’s no best time to visit the place, but November-December is recommended nevertheless, owing to moderate precipitation and (it goes without mention) the summer Christmas! Not just that, the Gold Coast plays host to exciting events, shopping festivals and wildlife excursions all year round… and is home to the largest sub-tropical rainforest remnant in the world, more than 100,000 ha of nature reserves and World Heritage sites! So without further delay, pack your bags and brace yourself for perhaps the most exciting sojourn Down Under – the Gold Coast… an indulgence retreat for sure, if nothing more!

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IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Monday, August 18, 2008

Complete truth

Reap off the inequality blessed

Recently, the World Bank (WB) has bewailed that “there are huge inequities in the world. Even better-off citizens in most of the developing world face worse opportunities than the poor in rich countries. The fact that the country of birth is a key determinant of people’s opportunities runs counter to our view of equity.” Whatever the WB thinks of equity, it is at best only half-true. A close scrutiny will clearly exemplify that inequality has helped less developed nations to achieve economic growth and prosperity. Had it not been for the fact of inequality of income and cost of living, none of the billions of dollars of investments that has been pouring in China and India for over a decade now would have come. It is because of the relative backwardness and the consequent low cost that inspired the Western world to outsource most of its IT related work and production to India. It not only has helped India climb up the ladder faster than otherwise but also allowed it the leeway of time and energy to learn from such technology and business models to develop its own version of multinational companies. All this, thanks to the sheer inequality that existed, and is still existing between the First and the Third World. After all, even water doesn’t flow from a waterfall unless there’s difference in altitude. Hail inequality at times.

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Thursday, August 14, 2008

Desktop series features FireWire

As far as other upcoming hard disc technologies are concerned, the Triple Interface professional model from Iomega Silver Desktop series features FireWire 800, FireWire 400 and USB 2.0 connections and will be available in 320 GB, 500 GB & 750 GB capacities. These drives come with additional automatic backup & disaster recovery software. Then there are storage disks like LaCie’s Brick desktop hard drives, which are not only high on capacity, but are available in red, white & blue, and can be stacked one atop the other for a fun and decorative touch. Pexagon’s Store-IT hard drive will also offer an EZ-Touch One Button Backup system with Retrospect Express software, which allows file transfer and backup from one or more computers with press of button.

The break-through technology in storage will be based on Nanotechnology, based on exotic technologies with larger memory & faster response time. Ferroelectric RAM (FRAM) will evolve and may be available as MRAM, or magnetic RAM, where data will be stored not electrically but magnetically. This will find its place in computers, digital cameras & PDAs as it can preserve data even after systems are switched off. Other sweeping technologies will be the development of the 3D architectures for memory, where data are stored not just horizontally in flat chips, but also are crammed vertically. Khurana emphasises, “Home segment is outpacing business now, because of the different kind of lifestyle and more digital content, which is leading to emergence of devices that will be beneficial to the consumer.”

Storage solutions in coming days will not be just about keeping your valuable data safe & secure but also helping your information & media to become as accessible and flexible as needed. The content will be with the owner wherever one goes – be it in a car, on trips or even in the gym. That in itself has the potential to enable many more technological revolutions in the coming time.

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Wednesday, August 13, 2008

CHIPS THAT NEVER GO DOWN

In 2008, AMD’s Puma will tussle with Intel’s Nano Nehlahem

With computers forming an integral part of our functioning, the need for best-in-class technology to enhance our performance is felt the most. And when we talk about performance, we talk about architecture and speed – the semi-conductor processor chip which incorporates the function of a CPU on a single integrated circuit. So there’s Intel and there’s AMD which form the almost perfectly duopolic market as far as these chips are concerned.

And what are Intel & AMD doing to take competition to newer highs? “In the year 2008, AMD will come up with a next-generation computing,” replies a confident Vamsi Krishna, Senior Technical Manager, AMD India. Codenamed ‘Puma’, the next-gen notebook processor, matched with the new-generation AMD RS780 mobile chipset will deliver higher battery life and better video processing.

If this is the news from the AMD camp, Intel is not sitting idle either. So what’s Intel’s answer to AMD’s claim to fame? Well, the chip-maker will soon become the first to enter into commercial production of the ‘45-nanometer’ technology (also called the ‘Nehlahem’ architecture) which is by far the most dramatic act in the production of semiconductors in four decades; giving birth to faster chips that would consume lesser power and reduce production costs as well. So, how does AMD respond to this rebound from Intel’s court? “We also plan to begin producing chips on the 45-nanometer process by 2008,” retorts Vamsi. And if that happens, the ‘Puma’ will have a unique power feature which will allow its users to run a discrete graphics card when powered from the main switch and an integrated one when on-battery power. Moreover, graphics will get better which will also give the system a completely a new look as Vamsi confidently adds, “Our design will be focussed on performance deliver per watt. AMD is the smart choice across all segments in the industry.” Clearly, the new offerings from AMD will have more performance and efficiency advantage over the previous offerings but Intel with its virtual dominance of the sector (with a 76% market share in semiconductor chips during Q3 2007, as compared to AMD’s 26%) will not allow any other chip maker to take the lead in developing a new technology and taking the next big leap in chip-making as Craig Barrett says, “Intel through its world ahead program, remains focused on accelerating access to technology and increasing internet connectivity...” Intel is also coming up with the ‘Montevina’ platform based on the chip ‘Penryn’ dual-core processors in 2008 which will feature next generation data manageability and security features in several core combinations.

The most interesting news for all is that despite these advanced platforms in place, they will ultimately be quite affordable. Now that’s an interesting piece of information, isn’t it? Technology does bridge the divide ultimately!

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Tuesday, August 12, 2008

Valuations are cheap

Certainly, the short-term scenario appears to be gloomy and all one can do is wait for some light to brighten up the situation. In the long run, however, the sector seems to be on a high tide. According to a recent McKinsey report, the total AUM is expected to grow at around 33% year-on-year from $92 billion in March 2007 to $350-$440 billion by 2012. In fact according to industry experts the current scenario happens to an ideal time to move in for the kill. “We would advise customers to come to markets at this point in time as valuations are cheap and to beat the market volatility they can opt for SIP or STP,” Bandhopadhyay tells 4Ps B&M. “Though the near-term headwinds are strong for equities as an asset class, we firmly believe that investing in this asset class, through professionally managed avenues like Mutual Funds and PMS schemes, would churn out above average returns for investors over the long-term,” agrees Hitesh Agrawal, the Head of Research for Angel Broking.

So, while all asset classes and segments are expected to contribute significantly to the industry’s growth, retail mutual funds (expected to grow at a CAGR of 36-42% annually taking the total AUM from $36 billion in 2007 to $160-$200 billion in 2012) and portfolio management services happen to be the key drivers of profitability for AMCs. In fact, dedicated infrastructure funds and real estate mutual funds are two promising areas where the real opportunity lies for the Indian asset management market. Moreover, with the growing popularity of commodity trading in two of India’s commodity exchanges, MCX and NCDEX, the country appears to be ready for commodity-traded funds, thereby creating an altogether new market for the mutual funds sector.

Certainly, these are interesting times for mutual fund players. The sea of changes in the financial and economic scenario is bringing in a fresh wave of opportunities for the long run. But as always, with the industry’s expansion, increased challenges and growing competition will make it difficult for the smaller players to survive, leading to a wave of consolidation to knock on the doors. But as the economic growth in India swells, and wallets and regulators ease the reins further, asset management companies are bound to prosper. The only thing that they need to focus on is to get back to their boardrooms, scratch their heads and come up with a few effective answers to emerging challenges. Opportunities are huge, and some quick on-their-feet thinking can easily send Indian mutual fund players soaring upwards, to find their rightful place, under the global financial markets Sun!

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Source :
IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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ZEE BUSINESS BEST B SCHOOL SURVEY
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IIPM makes business education truly global-Education-The Times of ...
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Monday, August 11, 2008

Green gremlin attacks!

Why Nokia is a happy phone-maker; thanks to environmental issues

“Nokia’s market share has dipped from the previous quarter to 39.1% in first quarter 2008...” is how Dirk Hayden Lewis, Gartner explains the volatile global market share predicament for Nokia. However, this is not the real worry for the Finnish giant as its market share figure has actually improved from 35.5% a year back (during Q1 FY07). So what’s bothering it now? Well, Greenpeace (an NGO which ranks electronics companies primarily based on toxic chemicals use and e-waste regulations) has ranked Nokia a shameful 9th for the year 2007 after a glorious 1st in 2006. So is the giant speechlessly stumped?

If you knew what Nokia is capable of digging out, you’d not be surprised to discover that there’s more to this Finn that just being a master-basker in the glory of being hailed as the ‘prime authority’ in mobile manufacturing? And it has an answer to the problem at hand – Green phones (what?!?)! The company has announced a roll-out of about 40 new green mobile phone models this year in India (its first in the world). The ‘green’ mobile will be composed of biodegradable materials like polylactic acid plastics which are easily recyclable (instead of toxic & environment polluting materials like lithium and cadmium). The main objective of this recycling process is to demonstrate the company’s dedication to saving the environment and therefore reduce usage of environmentally harmful raw materials during production. The company also declared that all its forthcoming will be composed of biodegradable covers and recyclable battery designs and that it would reduce power consumption of mobile handset chargers by upto 50% by 2010 – some effort to rise up the ‘environmentally sensitive’ ranks! And if you thought these were mere promises, Nokia has already launched its first bio-degradable and eco-friendly ‘Green Mobile’ phone, the Nokia 3110 which is 65% recyclable.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read these article :-
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Friday, August 08, 2008

A global versus a local ?

There is a huge legacy behind that ‘S’ logo you see on the grill of that omnipresent Swift. This is the same piece de resistance adorning the bulging, yet classy tank of that elusive Hayabusa GSX R1300, one of the most powerful street bikes ever! The ‘S’ sign is a symbol of raw power, virility, waiting to be unleashed at a throttle’s notice and is indeed coveted. With such a potent definition, this explosive logo has a brand image which is hard to match when it comes to the ‘must have list for men’; and evidently, Suzuki is proud of its testosterone inducing moniker.

Interestingly, the same logo finds itself globally on Suzuki’s cars as well (which, however, are not perceived in the same league as the bikes); but not in India! Maruti, which is Suzuki’s Indian four wheeler operation and arguably the largest, until recently, had quite resiliently used its own version of Suzuki’s logo. Though the dual-winged logo was the centre piece on the Marutis of yore, now the sign of ‘S’ is back with a vengeance. With a 54% controlling stake, Suzuki now wants its coveted logo to do the honours on Maruti’s vehicles in India; and this is highly visible now. “All questions relating to branding and logos depend on brand image and how you want to use it. Different brands are used for different markets. The company in India has always been branded as Maruti Suzuki, and here, it has become a very strong brand,” said R.C. Bhargava, Chairman Maruti Suzuki, to 4Ps B&M while speaking on the topic of the ‘S’igns. Considering the growing ‘eminence grise’, as a company, Maruti is indeed changing, and the Japanese way of things is more than evident.

Considering cost benefits and unsurpassed market knowledge, Suzuki understands its paragon position in India and like any other effective strategy, would like to leverage this to full potential. But critically, Suzuki should realise that Maruti Suzuki will be under heavy shelling from the competition, whether it likes it or not. And it’s not just projects like Tata’s 1-lakh car that we’re talking about; even companies like Renault/Nissan and Bajaj already have their small car planned (the highly secretive ULC project)! Maruti’s small cars will suddenly find themselves competing against above of 1,000,000 units unleashed into the market against them (combined capacity of the mini cars of these new players). The only solution, according to industry experts, is capacity utilisation and if need be, ‘export oriented’ expansion.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read these article :-
ZEE BUSINESS BEST B SCHOOL SURVEY
B-schooled in India, Placed Abroad (Print Version)
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The Indian Institute of Planning and Management (IIPM)
IIPM Campus

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Wednesday, August 06, 2008

hot n’ heavy

They could – indeed are – taking cues from the west where adwallahs are doing sharp numbers with this crowd. Revlon, recently, launched a brand called Vital Radiance targetting, hot n’ heavy, the plus-50 women. American car-makers too have started focusing on (baby-boomers) the 50-plus men because this group “accounts for half the US spending,” leading them to confidently believe, the older Gen Grey of today get, the deeper, their pockets become! Renowned and respected Behavioral Scientist, Ashish Nandy agrees. “I am 70 and sometimes feel my age but people associating with me, don’t seem to share this feeling!” They can’t really be blamed because, active as hell, Nandy is perpetually on the move – in the capacity of a much-in-demand speaker at Seminars, Symposiums and other forays – at home and abroad. Did his father, remotely do anything similar? He smiles. “He started feeling old the day he hit sixty!” Nandy believes its really a generational thing and perceptively points out to the two dramatic aspects that has driven this change – mindset and consumption pattern. “In my youth, one couldn’t dream of a 50-plus gentleman wearing shorts, tees or jeans, unless he was hugely anglicised, fashion-conscious and came from rich, upper class stock. Today, it is fairly common to see Gen Grey moving around in these, without the slightest trace of self-consciousness. I guess this has motivated marketers to include them in their target group.”

Suddenly the Gen Grey guy is not the over-the-hill, bored, broke, depressed bozo imagined but an active member of MOFS (Male Over Fifty Spenders). Sure kids understand brand and technology, but when it comes to spending big bucks … and by the way it is reported that 18.8% of India is 50-plus, so we really are talking monster numbers, here!

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Tuesday, August 05, 2008

Implementing its strategic focus

So how has Emami gone about implementing its strategic focus on bringing in openness, a sense of family bonding and trust among Emami’s employees? “We prefer to listen to employees and learn by working together. It helps employees feel secure and gives them the comfort edge. Amazingly, we’ve never had even a single man day loss; and not even in our factories,” Ratna is quite assertive in her statement. Is that because of the rewards and recognition system in Emami? Partly accepting, Ratna throws a side punch at me, when she says that the one thing that is very hard to find in this world is an employee who is satisfied with his salary and does not seek rewards and recognition. And today, when attrition rates are skyrocketing, one needs to pay proper attention to this particular function too.


Creditably, Emami’s ‘Reward & Recognition Program’ acts as a “catalyst” in the system and is of utmost importance for Emami. Though I knew the answer, I still was curious: How important is ‘money’ in this whole process of recognition in Emami? “Recognition can be surely done via other methods too. Today, people are anyway earning ‘fat’ salaries and hence ‘non-monetary recognition’, apart from monetary incentives, is a ready welcome. Emami, like other companies, is thinking of many innovative ways,” debates Ratna. And the innovative list includes ‘Congratulatory’ and ‘Appreciation’ letters from the top management, gifts, spot awards and promotions, apart from giving higher responsibility to the employee. Interestingly, Emami also has a very fashionable glam-award event on the Emami family day, where they award the titles of ‘Mr. Elegant’ and ‘Ms. Elegant’, obvious references to the well dressed Emami employees.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read these article :-
ZEE BUSINESS BEST B SCHOOL SURVEY
B-schooled in India, Placed Abroad (Print Version)
IIPM in Financial times (Print Version)
IIPM makes business education truly global (Print Version)
The Indian Institute of Planning and Management (IIPM)
IIPM Campus

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IIPM makes business education truly global-Education-The Times of ...
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Monday, August 04, 2008

Today’s globalised India

High profile head honcho of PNC, Pritish Nandy however scoffs at any mention of advertising being associated with truth or reality. “To me, advertising is nothing more than a 30 second recreational capsule designed to provide a breather from the brutalities of India’s newscape. Into this, of course, is insidiously built-in the profit motive.” Warmed up, he offers his views on advertising’s depiction of woman. “It’s very interesting. They throw up two stereotypes, neither of which is anchored in reality! The first is the “firang” model, the sassy and sexy international (Kate Moss?) import who sashays across up-market glossies, Sunday supplements as also our TV screens. The creators of this persona believe that teaming with the brand owners, they can successfully hawk style, attitude and looks because, after all, what you see is where the action is! This leads to the conviction that consumers will surely buy into this image because in today’s globalised India, the Western look, style & pizazz is the flavour of the moment.” This tragi-comical colonisation of their mind, Nandy believes is, mercifully, not shared by the Indian consumer and reflects the ad fraternity’s total disconnect with reality. It brilliantly symbolises what today’s India is NOT!

“The second is the homegrown Kanta Bai / Lalitaji model. This representation attempts to propagate old-fashioned values of thrift and choices. The models also are (consciously) unglamourous, plain, non-threatening, cosy and cutesy hitting the security zone and evoking visions of the virginal, innocent, blissful past. Pity is, that it symbolises India of yesterday, not today! It is a corny and romanticised version that just doesn’t resonate with today’s life and times.”

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read these article :-
ZEE BUSINESS BEST B SCHOOL SURVEY
B-schooled in India, Placed Abroad (Print Version)
IIPM in Financial times (Print Version)
IIPM makes business education truly global (Print Version)
The Indian Institute of Planning and Management (IIPM)
IIPM Campus

Read More Articles on IIPM:-
IIPM makes business education truly global-Education-The Times of ...
The Hindu : Education Plus : Honour for IIPM
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The Hindu Business Line : IIPM placements hit a high of over 2000 jobs
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