B&E: What’s your take on downturn in the automotive scene?
MB: The market is undoubtedly at risk and sales have suffered lately but we are looking into the matter closely.
B&E: What are Ford’s plans for capacity expansion in India?
MB: Well, we will be expanding our production to 200,000 units by 2010. We are considering a number of models for the market and that includes a small car that we intend to launch in India.
B&E: Why has Ford discontinued the smaller 1.4L engine that could add volumes to the Fiesta?
MB: The 1.6L engine can alone meet the requirements that would have been met by the 1.4L engine. It has been tweaked and now delivers brilliant performance and fuel efficiency. As a result of these changes, the Fiesta has now become a very attractive product.
B&E: Since the Fiesta was already a high selling car, with the addition of new features has the product changed?
MB: This is a very stylish car with very good performance. It is a kind of car you want to own just by looking at it. The car is targeted at the educated urban Indian, who has succeeded in life.4
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
MB: The market is undoubtedly at risk and sales have suffered lately but we are looking into the matter closely.
B&E: What are Ford’s plans for capacity expansion in India?
MB: Well, we will be expanding our production to 200,000 units by 2010. We are considering a number of models for the market and that includes a small car that we intend to launch in India.
B&E: Why has Ford discontinued the smaller 1.4L engine that could add volumes to the Fiesta?
MB: The 1.6L engine can alone meet the requirements that would have been met by the 1.4L engine. It has been tweaked and now delivers brilliant performance and fuel efficiency. As a result of these changes, the Fiesta has now become a very attractive product.
B&E: Since the Fiesta was already a high selling car, with the addition of new features has the product changed?
MB: This is a very stylish car with very good performance. It is a kind of car you want to own just by looking at it. The car is targeted at the educated urban Indian, who has succeeded in life.4
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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