Saturday, May 20, 2006

CORPORATE POLICY


Monday, March 27, 2006 at 1:55 AM PST Or is it a corporate policy for such Asian giants to continue earning low margins – and even losses in some quarters – just for the sake of continued market presence? For records, LG does expect to register sales of Rs.15 billion from products across all categories for the two-month festive season, compared to last year’s Rs.10 billion. Not to stay be­hind its Korean rival, even Samsung has announced the launch of the ‘Pehla Ka­maal, Doosra Dhamaal’ promotion pro­gramme for the festival period.
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Source IIPM-Editorial,2006

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