Indians are no longer ‘guilty’ of possessions... If they have it, rest assured, they’ll flaunt it!
You are one who wants to brand himself affluent; you want the best; you want everything at your fingertips; you want the best of both worlds (India and Global) and you want respect, recognition and no-flaw delivery. Hold on! Do not mistake these as some of the symptoms of a new life-threatening disease like Chikungunya or Dengue, instead these are symptoms of the new “Affluent Indian” – a breed that is growing and evolving everyday. A study titled “Inside Affluent Space” carried out by American Express, a multi-interest world wide travel, financial and network services company, revealed that at present there are 0.7 million (estimated) Indians holding more than $0.1 million wealth that come under the affluent category termed as ‘I’ve made it’.
For Complete IIPM - Article, Click on IIPM-Editorial Link
Source:- IIPM-Business and Economy, Initiative:- Prof. Arindam Chaudhuri - 2006
You are one who wants to brand himself affluent; you want the best; you want everything at your fingertips; you want the best of both worlds (India and Global) and you want respect, recognition and no-flaw delivery. Hold on! Do not mistake these as some of the symptoms of a new life-threatening disease like Chikungunya or Dengue, instead these are symptoms of the new “Affluent Indian” – a breed that is growing and evolving everyday. A study titled “Inside Affluent Space” carried out by American Express, a multi-interest world wide travel, financial and network services company, revealed that at present there are 0.7 million (estimated) Indians holding more than $0.1 million wealth that come under the affluent category termed as ‘I’ve made it’.
For Complete IIPM - Article, Click on IIPM-Editorial Link
Source:- IIPM-Business and Economy, Initiative:- Prof. Arindam Chaudhuri - 2006
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