After a three-year rendezvous with India, Chinese co
nsumer durables company, TCL, now wants to infuse new life into its India operations. The white goods major has already launched a range of attractively- priced colour television sets and air conditioners which have been manufactured keeping in mind the voltage fluctuations in the country. On cards is doubling the dealer network and after sales centres by 2010, along with strengthening the southern presence through more launches. According to company officials, for TCL, India is the second most important market after China.
For Complete IIPM Article, Click on IIPM Article
nsumer durables company, TCL, now wants to infuse new life into its India operations. The white goods major has already launched a range of attractively- priced colour television sets and air conditioners which have been manufactured keeping in mind the voltage fluctuations in the country. On cards is doubling the dealer network and after sales centres by 2010, along with strengthening the southern presence through more launches. According to company officials, for TCL, India is the second most important market after China.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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