Intellectual Property Rights are not a thing of the past. The rules are changing, and fast!
In February 2007 Apple CEO Steve
Jobs suggested that the big four music distribution companies – Universal, Sony BMG, Warner and EMI – would no longer require DRM protection on songs sold by Apple’s iTunes. At first glance, Jobs’ suggestion seemed bizarre. However, his reasons were straightforward: DRM doesn’t work and most music distributed by the big four weren’t DRM protected anyway! DRM is an acronym for Digital Rights Management, a legislatively mandated hardware/soft ware system for restrictions on the copying of DRM-protected content from one player to another. It doesn’t work because it is not possible to simultaneously distribute and protect the cryptographic keys necessary for DRM to function as proposed. But big issues do lurk behind Jobs’ simple suggestion: of copyrights & change!
For Complete IIPM Article, Click on IIPM Article
In February 2007 Apple CEO Steve
Jobs suggested that the big four music distribution companies – Universal, Sony BMG, Warner and EMI – would no longer require DRM protection on songs sold by Apple’s iTunes. At first glance, Jobs’ suggestion seemed bizarre. However, his reasons were straightforward: DRM doesn’t work and most music distributed by the big four weren’t DRM protected anyway! DRM is an acronym for Digital Rights Management, a legislatively mandated hardware/soft ware system for restrictions on the copying of DRM-protected content from one player to another. It doesn’t work because it is not possible to simultaneously distribute and protect the cryptographic keys necessary for DRM to function as proposed. But big issues do lurk behind Jobs’ simple suggestion: of copyrights & change!For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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