Saturday, September 20, 2008

Hamara bajaj

Similarly, he stuck on being a scooters’ manufacturer even as it became clear after Hero Honda’s meteoric rise that motorcycles were fast substituting scooters. Bajaj did experiment in the motorcycle segment with a tie-up with Japan’s Kawasaki, but didn’t give it too much attention. He thought that Indians would never be able to ditch the scooter in favour of the motorcycle. The inevitable happened, and Bajaj was forced to roll out the last Chetak recently. But did that deter Bajaj?

He bounced back with a vengeance. Zipping through the Indian roads, he suddenly became the king of high-powered bikes. While Hero Honda made motorcycles for the masses, Bajaj Auto ruled the high-end segment. Now, Bajaj Auto is going a step ahead, and like the Tata Group with its Indica and revolutionary Nano, is planning to launch a small car for the masses. As Chandran says, “The fact that an internationally-acclaimed manufacturer like Renault has tied up with Bajaj to make a $2,500 car speaks volumes for the talent, not to mention the R&D capabilities, at Bajaj Auto.”

Like many other family-owned Indian business houses, which have been rocked by family tensions and rivalries, Bajaj has faced the same problem. But he has tried to manage the crisis in a manner that it won’t really hurt the group’s performance. Moreover, he has ensured a smooth transition in Bajaj Auto with his son having emerged as the future leader. Bajaj has ensured a smooth succession planning, unlike several others like the Modis, who fought and brought their empire to ruin.

Even today, Bajaj has lost none of his fire. Even today, as he did through the second Bombay Club, he is fighting for nationalistic economic and business interests. A corporate patriotic to the core, Bajaj wants India to emerge as a socio-economic powerhouse in the global arena. But he doesn’t want it to happen at the expense of the country’s strategic interests.


As one of India’s brand ambassadors – especially in crucial economic forum like the World Economic Forum – he has repeatedly maintained that India should realise its global bargaining powers, and force the rest of the world to heed to the super market of over one billion people that the country has.

For instance, he doesn’t want India to cow down during free trade negotiations with ASEAN countries and China. If India allows cheap manufactured goods from those countries at zero or low duties, it should also bargain for free entry of its value-added products. Similarly, if India has to give in at multilateral fora, it should force the developed world to allow free flow of labour. Everything should be in the context of give and take. Hope, our political leaders are listening.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
Read these article :-
ZEE BUSINESS BEST B SCHOOL SURVEY
B-schooled in India, Placed Abroad (Print Version)
IIPM in Financial times (Print Version)
IIPM makes business education truly global (Print Version)
The Indian Institute of Planning and Management (IIPM)
IIPM Campus

Top Articles on IIPM:-
'This is one of Big B's best performances'
IIPM to come up at Rajarhat
IIPM awards four Bengali novelists
IIPM makes business education truly global-Education-The Times of ...
The Hindu : Education Plus : Honour for IIPM
IIPM ranked No.1 B-School in India, Management News - By ...
IIPM Ranked No1 B-School in India
Moneycontrol >> News >> Press- News >> IIPM ranked No1 B-School in ...
IIPM ranked No. 1 B-school in India- Zee Business Survey ...
IIPM ranked No1 B-School in India :: Education, Careers ...
The Hindu Business Line : IIPM placements hit a high of over 2000 jobs
Deccan Herald - IIPM ranked as top B-School in India
India eNews - IIPM Ranked No1 B-School in India
IIPM Delhi - Indian Institute of Planning and Management New Delhi ...domain-b.com : IIPM ranked ahead of IIMs

No comments: