In India, amidst most successful apparel brands, Madura Garments stands tall
First things first! Madura Garments is the market leader in Branded Apparel in India. Some of the famous brands that come under the umbrella of this company include Louis Philippe, Allen Solly, Van Heusen, SF Jeans and Peter England – all of which have achieved considerable success in their segments. In recent times, the company was instrumental in launching the international brand “Esprit” in India. They are also planning to bring Giorgio Armani to Indian shores. Over the last year, the company undertook an initiative to move from being a ‘wardrobe brand’ to a ‘lifestyle brand’. In line with this strategy, they have forayed into footwear and men’s innerwear for brands like Van Heusen, Peter England, Louis Philippe and Allen Solly (which also offers women’s wear). They have extended two of their brands – Peter England and Allen Solly into jeans wear, besides launching a range of‘ Luxury Linen’ semi-formal wear under Louis Philippe.
Source : IIPM Editorial, 2009
First things first! Madura Garments is the market leader in Branded Apparel in India. Some of the famous brands that come under the umbrella of this company include Louis Philippe, Allen Solly, Van Heusen, SF Jeans and Peter England – all of which have achieved considerable success in their segments. In recent times, the company was instrumental in launching the international brand “Esprit” in India. They are also planning to bring Giorgio Armani to Indian shores. Over the last year, the company undertook an initiative to move from being a ‘wardrobe brand’ to a ‘lifestyle brand’. In line with this strategy, they have forayed into footwear and men’s innerwear for brands like Van Heusen, Peter England, Louis Philippe and Allen Solly (which also offers women’s wear). They have extended two of their brands – Peter England and Allen Solly into jeans wear, besides launching a range of‘ Luxury Linen’ semi-formal wear under Louis Philippe.
Source : IIPM Editorial, 2009
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