This is slightly different from the conventional form of advertising.” He g
oes on to add with fervour, “When we started Linterland, we had people who had worked at the grass root level and that is how we built up knowledge. We also roped in freelancers; and to add to that, we had people walking from advertising agencies as well. That’s how we built ourselves in terms of our marketing knowledge, advertising knowledge, packaging knowledge, creative
knowledge.”
For Complete IIPM Article, Click on IIPM Article
oes on to add with fervour, “When we started Linterland, we had people who had worked at the grass root level and that is how we built up knowledge. We also roped in freelancers; and to add to that, we had people walking from advertising agencies as well. That’s how we built ourselves in terms of our marketing knowledge, advertising knowledge, packaging knowledge, creativeknowledge.”
For Complete IIPM Article, Click on IIPM Article
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