Furthermore, Air 
India has been adorned with the Best International West Bound Airline out of India for the second consecutive year by Galileo Express Travel Awards 2006. The Special Category Award recognises the most significant CSR initiative taken by an organisation. The recent merger of Air India with Indian Airlines was a strategic move to create an internationally competitive carrier. In the process, the airline also got a much-needed facelift and brand equity of the merged entity soared!
For Complete IIPM Article, Click on IIPM Article
India has been adorned with the Best International West Bound Airline out of India for the second consecutive year by Galileo Express Travel Awards 2006. The Special Category Award recognises the most significant CSR initiative taken by an organisation. The recent merger of Air India with Indian Airlines was a strategic move to create an internationally competitive carrier. In the process, the airline also got a much-needed facelift and brand equity of the merged entity soared!For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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