“Coca Cola welcomes you to Kala Dera” – no such banner greeted us but yes, the path
etic sight that greeted us gave rise to doubts about Coca Cola’s concern over groundwater-level depletion. Much as Coca Cola has helped locals as Dr. Ahuja (a doctor by profession and a regular visitor to Kala Dera who accompanied us throughout our visit) opined, “Development in infrastructure coupled with setting up of new industries has been a real boon for the people.” Accepted that the MNC has given means of livelihood to many, but certain discrepancies also creep in. On questioning, the likes of Krishna Murari, Suraj Kant Patwa (both grocery store owners), Govind Narayan Kumawat (a tailor), they reverted back with discontentment, “It’s a bad company.
For Complete IIPM Article, Click on IIPM Article
etic sight that greeted us gave rise to doubts about Coca Cola’s concern over groundwater-level depletion. Much as Coca Cola has helped locals as Dr. Ahuja (a doctor by profession and a regular visitor to Kala Dera who accompanied us throughout our visit) opined, “Development in infrastructure coupled with setting up of new industries has been a real boon for the people.” Accepted that the MNC has given means of livelihood to many, but certain discrepancies also creep in. On questioning, the likes of Krishna Murari, Suraj Kant Patwa (both grocery store owners), Govind Narayan Kumawat (a tailor), they reverted back with discontentment, “It’s a bad company.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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