Kansai Nerolac leads remarkably in industrial pai
nts segment. But it cannot afford to ignore its position in the decorative segment Children love to mess with it on the walls and grown ups are periodically weighing options for the right one that fits their bill... Yes, it’s the world of paints we are referring to, a world that is as bright & colourful as it is competitive. And since its inception, Nerolac has been trying to win hearts in the country, endeavouring to give to the market something more than just paint! One does get that impression if he or she visits their innovative experience centre in Mumbai (where you can touch & feel colours. Interestingly, a feature not yet available to customers!) or the ‘Visualise your Home’ feature on their website.
For Complete IIPM Article, Click on IIPM Article
nts segment. But it cannot afford to ignore its position in the decorative segment Children love to mess with it on the walls and grown ups are periodically weighing options for the right one that fits their bill... Yes, it’s the world of paints we are referring to, a world that is as bright & colourful as it is competitive. And since its inception, Nerolac has been trying to win hearts in the country, endeavouring to give to the market something more than just paint! One does get that impression if he or she visits their innovative experience centre in Mumbai (where you can touch & feel colours. Interestingly, a feature not yet available to customers!) or the ‘Visualise your Home’ feature on their website.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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