Cost-Warrior Akai

So, whether you blame it on cost-warrior Akai, aggressive marketers like Samsung and LG or the technocrat Sony, every competitor played its part in uprooting the dominance of BPL. Consequently, the Nambiars simply reacted to the strategies of the competitors and fire fought, rather than developing their own strategies. Worse, the group started taking out money from this business in order to invest in other businesses like telecom. Today, BPL, or what remains of it, is being looked after by Ajit Nambiar. After the mayhem caused by the Rajeev Chandrashekhar episode, resurrecting the group would not only be difficult, but quite near to impossible. With an open playing ground, can BPL come out tops ever? We’re not time, and we’re not telling either...

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Source:- IIPM-Business and Economy, 2006

An IIPM And Management Guru Prof. Arindam Chaudhuri’s Initiative

SOULFUL SINGING BY MYSPACE

Universal Music Group (UMG), which is owned by French media conglomerate Vivendi has accused MySpace users of illegally uploaded copyright music videos. UMG & MySpace (owned by News Corp) have an agreement, which allows the website to display music videos. UMG has filed a case in the US District Court in Los Angeles, claiming that the latter has breached copyright by reformatting clips so users can transfer them to another site. The company is demanding $150,000 for each material unrightfully present on MySpace and rightly so when UMG to its credit has hit record labels, which include some of the world’s greatest artists like U2, Luciano Pavarotti, Bon Jovi and many more.

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Source:- IIPM-Business and Economy, 2006

An IIPM And Management Guru Prof. Arindam Chaudhuri’s Initiative

BRAND : Alto

BRAND : Alto

HEADLINE : Limited Edition. Unlimited Fun

BASELINE : Count on us

AGENCY : Lowe

4Ps TAKE : It’s indeed celebration time for Maruti! After the successful launch of Swift last year, Alto has been declared as the largest selling car in India because of its fuel efficiency. The company is all geared-up to say ‘cheers’ to the Indian roads with its latest limited edition offering of Alto Xfun and assures you limitless enjoyment. The red colour splashed all over the visual also lends passion to the message. The new model is not only modified from outside (body coloured bumpers, body graphics and window frame masking) but inside as well (two-tone interiors, beige seat fabric, new age instrument panel and sporty gear knob), giving the car a sporty and advanced façade. Tagged at Rs.5 lakh, this Maruti will surely take the driver some distance.

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Source:- IIPM-Business and Economy, 2006

An IIPM And Management Guru Prof. Arindam Chaudhuri’s Initiative

BIGGER PLAYERS ARE NOT SO BIG!

It is beginning to be that time of the year yet again. A time when a sudden plan to fly down to Bangalore can have you tear your hair in frustration and increase the anxiety levels of your secretary and travel agent. You will get plenty of options when it comes to taking a flight to Bangalore, but land there and getting a blessed hotel room could be as difficult as an al Qaeda terrorist getting a visa for the United States! And Bangalore is just an extreme manifestation of what is happening across the country – an unprecedented shortage of hotel rooms that promises to get worse before it gets better. In a country where people are used to endemic shortages of power, water and even common civic sense, a shortage of hotel rooms may be yet another manifestation of India’s chronic infrastructure problems.

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Source:- IIPM-Business and Economy, 2006

An IIPM And Management Guru Prof. Arindam Chaudhuri’s Initiative

WHAT’S ON THE NEWS

Television Eighteen Group (TV18), the owners of popular news channel CNBC, has acquired CRISIL MarketWire (CMW) from noted credit rating agency CRISIL Limited. Although the financial aspects have not been disclosed, as per sources, the matters pertaining to the takeover have been tidied up and the actual transfer I scheduled on the coming January 01, 2007. This deal came hot on the heels of Zee taking over news agency UNI and India Quotation System (IQS) being bought by Reuters. The latter, according to analysts, was principally liable for CMW accepting the offer as IQS had been the data bank of CMW ever since CMW’s formation from the erstwhile Bridge News in the year 2001.

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Source:- IIPM-Business and Economy, 2006

An IIPM And Management Guru Prof. Arindam Chaudhuri’s Initiative