BRAND : Alto
HEADLINE : Limited Edition. Unlimited Fun
BASELINE : Count on us
AGENCY : Lowe
4Ps TAKE : It’s indeed celebration time for Maruti! After the successful launch of
Swift last year, Alto has been declared as the largest selling car in India because of its fuel efficiency. The company is all geared-up to say ‘cheers’ to the Indian roads with its latest limited edition offering of Alto Xfun and assures you limitless enjoyment. The red colour splashed all over the visual also lends passion to the message. The new model is not only modified from outside (body coloured bumpers, body graphics and window frame masking) but inside as well (two-tone interiors, beige seat fabric, new age instrument panel and sporty gear knob), giving the car a sporty and advanced façade. Tagged at Rs.5 lakh, this Maruti will surely take the driver some distance.For Complete IIPM-Article, Click on IIPM-Editorial Link
Source:- IIPM-Business and Economy, 2006
An IIPM And Management Guru Prof. Arindam Chaudhuri’s Initiative
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