So, whether you blame it on cost-warrior Akai, aggressive marketers like Samsung and LG or the technocrat Sony, every competitor played its part in uprooting the dominance of BPL. Consequently, the Nambiars simply reacted to the strategies of the competitors and fire fought, rather than developing their own strategies. Worse, the group started taking out money from this business in order to invest in other businesses like telecom. Today, BPL, or what remains of it, is being looked after by Ajit Nambiar. After the mayhem caused by the Rajeev Chandrashekhar episode, resurrecting the group would not only be difficult, but quite near to impossible. With an open playing ground, can BPL come out tops ever? We’re not time, and we’re not telling either...
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Source:- IIPM-Business and Economy, 2006
An IIPM And Management Guru Prof. Arindam Chaudhuri’s Initiative
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