Thursday, January 04, 2007

HURDLE OF THE CULTURE WALL

Not every nation is Iraq, which Bush and his army can forcefully grip in their regime. Every country is vibrant with its own culture and custom. And forcing a country to fi t in the cocoon of the other tantamount to a disaster. This is very much applicable in the corporate domain and Wal-Mart from Bush’s country is a classic example of cultural mismatch. Ever since Wal-Mart kicked off its operations in 1997 in Germany, it was unable to match the price sensitive Germans, who prefer driving to multiple stores in the hunt of the cheapest deal, instead of travelling outside urban areas – where the retail behemoth had plopped its stores.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Malaya Chaudhuri – Arindam Chaudhuri Initiative

No comments: