Analysts are hyperventilating about how Wal-Mart will revolutionise Indian retail; about how it will stomp triumphantly and trample upon competition; and about how the entry of Wal-Mart (along with the launch of Reliance retail) signals the beginning of the end of mom and pop stores – just as it happened in the United States. Says S.P. Oswal, Chairman of the Textile Committee of CII, “Entry of Wal-Mart will mean a better service for the customer as the entire industry will become competitive and all the players have to give best service to the customer”. Yet, scratch the hype and conduct a cold, sober and objective analysis and the hoopla over Wal-Mart starts looking like…well, simply hoopla. The reality is: there are even chances of the Wal-Mart invasion of India turning out to be a loser, a campaign that started with a bang and perhaps ended in a whimper.
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Source : IIPM Editorial, 2007
An IIPM and Malaya Chaudhuri – Arindam Chaudhuri Initiative
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