Thursday, January 18, 2007

X-FACTORING FOR LIFE!

Imagine plugging in your favourite MP3 payer or your iPod into your car system and enjoying all that favourite music while driving. Sounds cool, eh? With the automotive accessories sector attempting to stay abreast with changing customer needs, tastes and preferences, this is no more a dream. Given that the industry is solely dependent on the volume of cars sold, the accessories industry stands vulnerable to unpredictable market trends. To maintain an edge, the industry is synchronising with complementary sectors such as consumer electronics and auto ancillaries.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Management Guru Professor Arindam Chaudhuri's Initiative

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