Despite India’s share in the network’s revenues going up, there
is still a long way to go. “Even now the agency share is 10% – Rs.150 billion. It might be equal to or more than the turnover of a real-estate company in Bombay. But with the MNCs coming in, it’s changing, 5 years from now, it might be Rs.400- 500 billion,” says a John. All (almost!) agencies (with global footprints), part of six global networks, already have a good grip over India. Among the very few that don’t have a presence are Arnold Worldwide (part of Havas) and some others which mainly operate in the US (like Fallon), or in specific, regions.
For Complete IIPM Article, Click on IIPM Article
is still a long way to go. “Even now the agency share is 10% – Rs.150 billion. It might be equal to or more than the turnover of a real-estate company in Bombay. But with the MNCs coming in, it’s changing, 5 years from now, it might be Rs.400- 500 billion,” says a John. All (almost!) agencies (with global footprints), part of six global networks, already have a good grip over India. Among the very few that don’t have a presence are Arnold Worldwide (part of Havas) and some others which mainly operate in the US (like Fallon), or in specific, regions.For Complete IIPM Article, Click on IIPM Article
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