Thursday, July 31, 2008

Kinds of funding

The second round of funding for the group, Consim Info, came from Mayfield Fund, (along with the existing investors) for a whopping $1,175 million. Whenever a company gets these kinds of funding it gives it a great boost. With capital at your disposal you can go out and grab each opportunity that awaits you, as money is no longer an issue to ponder about. Also your credibility in the marketplace increases as you have prestigious names that are backing you and your business ventures. All this helps in attracting good talent towards the organisation, as great minds would work with vigour when they know that their monetary needs would be well met by the organisation in both the short & the long run. More money in your hand also helps you to grow faster than the market.

Apart from all these, the fundings from these Venture Capitalists (VCs) have also helped the group in streamlining the business and putting proper processes in place. We also got more professional guidance and now are strengthening our top management further, through the support of our investors. We have been enjoying these fundings for a couple of years now and as one knows the average span of any VC is normally 3-5 years, so we have a couple of more years to enjoy these liberties and make our systems stronger before we are ready to test the markets through our IPO.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

A Yahoo! for BharatMatrimony

Fundings from Venture Capitalists not only bring in the much-needed capital and credibility, but also serve as a great lure for skilled talent-pool. The BharatMatrimony group has astutely reaped the benefits of VC funding.


Funding and capital are like oxygen for any organisation and it could not be any different for the BharatMatrimony group as well. The group kicked off operations in 1997, with BharatMatrimony.com as their first portal. Our online portal started to gain momentum from 1998 onwards, but in the initial stages, we did not look for many funding options because of the business model that we had adopted. We were very clear about that and from the day one itself we have followed a subscription based model, wherein we used to charge around Rs.300 for the subscription. Whatever money we were earning, we were ploughing it right back into the business.

The first round of funding in the Consim Info Pvt. Ltd. (which houses brands like BharatMatrimony.com, clickjobs.com, indiaproperty.com) came from Yahoo! and Canaan Partners, which invested $8.65 million in the group. In this case, it was Yahoo! who approached the group. We welcomed the move as Yahoo! is a global player and we felt that this association would fetch us a lot of recognition. Also in this case, Yahoo! was not just getting money and capital for us, but also becoming a strategic partner in the business. The matrimonial and property services offered by Yahoo! are all powered by the BharatMatrimony group.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Private equity is a creative mode of financing

Private equity is a creative mode of financing and investors invest with the aim to exit to earn profits. Ajay Kapur (CEO, SIDBI Venture Capital) adds, “The investors values the investee on comparable multiples and more so where the investee company is likely to witness growth by the time the investor wishes to exit. A clear exit strategy and possible mechanism are prime considerations.” There are few ethical investors who do not invest in companies, which in the near future, might compete with their existing investments. This stands out to be an important parameter for selection of startups. The investments are often followed by efforts at streamlining to revive the loss-making companies or substantially improving the performance of profit-making ones. Since private equity companies derive their returns from the appreciation in the value of the acquired asset or company, they ensure that they offer much more than financial assistance in terms of the offering they bring on the board. These efforts are aimed at adding value to the investments before the private equity investors can exit.

However, after the dotcom bubble, and given the risks, hard work and patience to earn returns, there is some form of reluctance on the part of the investors to invest in a start-ups. Many analysts are of the opinion that unless there is an overcrowding in the PE space or else the pricing becomes unattractive, most investors are not likely to revert to early-stage deals.

The industry certainly thrives on a disparity of views, but nevertheless it’s continually growing. In the present financing scenario, it is all the more important than ever to have a business plan, pitch and value proposition even before the investee companies hold talks with potential investors. Any investee company with a potential, a committed and experienced management with sound track record, capacity and organisational skills to implement business plans into actions can easily grab the attention of the PE biggies. The investors on their part gain exposure to specific markets by being specialists.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read these article :-
ZEE BUSINESS BEST B SCHOOL SURVEY
B-schooled in India, Placed Abroad (Print Version)
IIPM in Financial times (Print Version)
IIPM makes business education truly global (Print Version)
The Indian Institute of Planning and Management (IIPM)
IIPM Campus


Wednesday, July 30, 2008

Golden handshakes

Get savvy about the biggest private equity deals over the last year, the biggest dealmakers and what Venture Capitalists look for when zeroing in on potential start-ups! Also in this package, meet the stalwarts at Saif Partners and Bessemer Venture Partners to get a grip on their India strategy. Plus, columns by entrepreneurs who made it big with timely PE investments...


Remember the March 2005 $560 million Warbug Pincus – Bharti Tele-ventures deal? In total, Warbug Pincus infused $300 million into the company and by the time the Private Equity (PE) firm exited Bharti Tele-ventures, it had mopped up a staggering $1.3 billion. Overnight this deal thumb tacked India as a Mecca for global PE investments. Not that PE players did not operate in India before this, but Warbug’s bulging back pocket at the time of exit did take the lid off India as a hot PE destination. If the proof of the pudding is in the eating, merely glance at how the value of PE deals skyrocketed between 2005 and 2007. From $2,183 million in 2005, total value of deals jumped to a staggering $17.4 billion in 2007 (see table), an increase of a jaw dropping 744%.

Interestingly, while PE investments and Venture Capital (VC) funding are clearly demarcated propositions in the USA (where VC funding only refers to investments in early stage and expanding companies); in Europe, VC funding covers all stages. Traditionally, PE players can be described as firms that invest in companies, which already have some revenue base and have future growth potential via restructuring or bringing in new products, services and technology.

However, a cross-section of market watchers opine that in emerging markets like India, the distinction between the two is increasingly blurring and both these terms are used synonymously and as proxies. According to Harish H V of Grant Thornton, “In India, PE is understood as capital being invested typically through a LP (Limited Partnership) structure by domestic and international institutions to take reasonable stakes in unlisted and listed companies through private placement and also buyouts.” For the purpose of this listing of the biggest deals in India over the last year, we will use the term Private Equity to describe the industry in its entirety.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read these article :-
ZEE BUSINESS BEST B SCHOOL SURVEY
B-schooled in India, Placed Abroad (Print Version)
IIPM in Financial times (Print Version)
IIPM makes business education truly global
The Indian Institute of Planning and Management (IIPM)
IIPM Campus


Tuesday, July 29, 2008

Being a part of the Munjal Group has been of great advantage for HMIL, which tries to constantly innovate its functions to suit its clients. Unlike any other MNC, they prefer to work as one big family. And like any other Indian family, HMIL too stands for strong values. According to George, “Values help in making the environment friendly and infuses feelings of unity amongst the employees.” Coupled with this, is the transparency within the organisation, whereby each employee knows what is going on in the organisation. Apart from the customary celebrations during birthdays & anniversaries, there is a party at the end of each month to acknowledge the achievements of the employees. “We clap as a team when a good job is done.” Team claps are a good way to motivate the employees as everybody gathers in what the company calls the ‘Bay’ (refers to a common place in the office) and everyone claps for any and every job that is well done.

In the era of cut-throat competition and in an industry where human force is your greatest weapon, you need talented people to succeed. In such a scenario, it becomes imperative to retain key talent and attrition has forever been eclipsing the dream run for the Indian BPO sector. When we quizzed George, he stated, “Due to talent shortage, attrition will continue to be a challenge. At HMIL, we’ve created initiatives like open door policy, an HR help desk and continuous training programmes.” There are many training programmes that help employees to sharpen their knowledge base. George adds, “We’ve an outbound training programme, wherein we take employees to places like Udaipur. Outbound training helps employees to enhance their risk-taking abilities, understanding each other and taking ownership of a programme.”

Surely, small initiatives like these help in making an organisation stand out for not only its strong HR philosophies, but also for its strong HR vision. HMIL too has put in place a very strong HR vision for the company and that in George’s words is: “We share a passion to build a HMIL brand, focused on individual and business needs to achieve organisational excellence as a sustainable competitive advantage.”

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Monday, July 28, 2008

Chatpati chutney storms online space...

Chatpati chutney storms online space...


Display advertising, direct marketing, ATL, BTL, promotion campaigns… doesn’t it sound a tad too clichéd? Moving out of run-of-the-mill advertising and creating a new wave in the media space is a concept called viral marketing. And one of the pioneers in spreading this virus in India is a chatpati agency – Webchutney. Founded in 1999 by two ex-Grey Worldwide employees – Siddharth Rao (CEO) & Sudesh Samaria (Chairman cum NCD), Webchutney is a typical full service interactive agency, just that they operate in the online space.

So how did Webchutney catch the viral marketing fever? Reminisces Rahul Nanda, COO, Webchutney, “In 1995, Internet got a thrust in India & everyone started forwarding power-point files, chain letters, jokes, et al. That was also a form of viral marketing. However, Webchutney pioneered the creativity around it. We gave it a flavour of animation and used it as a business proposition for our clients.” A viral may be text, animation or a film, which is forwarded from one person to another via chain e-mails. One of the first few virals created by Webchutney was the Chidiya Udi viral for travel portal Makemytrip.com (MMT).

But given the newness of the media and the medium, are clients receptive to accepting this brand of viral innovation in their marketing plans. Nanda gives the case in point of MMT. “They gave us the entire creative freedom. They were aware of the fact that when you start a viral marketing project, you just have an idea. But to spend a humongous amount of money on just one statement, build it into an animation and then make it successful is a big thing. For this you need the client to be as creative and brave as the agency.”

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Saturday, July 26, 2008

China attractive to companies the world over

Then there is that one thing which is making China attractive to companies the world over - that is the huge potential of the 700 million Chinese consuming class. Here automobile players like Mahindra & Mahindra, Bajaj Auto and Tata Motors are planning big. Their logic too resting on a simple line – manufacture in China and sell to the consumer there! M&M, which currently is India’s largest tractor manufacturer, has set up a JV – Mahindra (China) Tractor Co. Ltd. in the land to assemble, sell and export tractors. Motivated by the superior infrastructure and cheaper availability of land, capital and human capital resources in China, M&M is also eyeing the Chinese auto component market for future growth in the country, besides eyeing an acquisition of a Chinese auto component manufacturer in future. Asserts Anand Mahindra, Vice-Chairman and MD, M&M: “We are planning to increase our presence in China to get access to high quality customers and technology. We are looking at the market to enhance our managerial competitiveness also.”


Bajaj Auto is also planning a foray into Chinese lands to manufacture and sell its two-wheelers. Tata Motors, which recently made headlines with its one-lakh car Nano, is also eyeing the Chinese market to play a decent inning there. After its European foray, this is yet another attempt from Tata Motors to go global as Vaishali Jajoo, Senior Research Analyst, Angel Broking comments, “After Europe, the Tatas are now looking to make a mark in the Chinese market. After that China attack, it’s simply going to be spreading over all of Asia as well. Tata Motors simply wants to have a global presence and after doing well in the commercial vehicles segment, they are also looking to give in their best shot with their passenger vehicles offerings…”

The only word of caution for the Indian giants, according to Harish Bijoor, is to steer clear of the Made in China trap. “Indian manufacturing companies have to make sure that since the Made in China tag does not carry much respect. They could manufacture in China, but the branding and the tagging should be simply Made in India.”

Even in the field of finance, China seems not too bad a bet; a fact proven by State Bank of India which opened its first branch in China in August 2006 thus fulfilling its global dream and financially facilitating the entry of Indian giants.

And why just talk of the big giants. Today, even a mid-sized yet fast-growing company like garment manufacturer and seller Lilliput is weaving the Go-China dream as Sanjeev Narula, MD, Lilliput Kidswear Ltd. puts them in words as, “By August 2008, we will have 10 stores in China as we believe China is a good market for us. There’s a huge demand for branded Indian apparel in China, as there’s no concept of a Chinese brand in China…”

There are many companies in India who are swearing by the Chinese market - Aditya Birla Nuvo, Sundaram Fasteners, Essel Packaging, Tata Steel, Tata Motors, Videocon, Onida, Nitco, Apollo Tyres, JK Tyres, TVS Motors, Hero Cycles and Bajaj Electricals and many more. They are developing customised China entry strategies which will not just help them gain much from the Chinese market, but will also enhance their image as global behemoths.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read these article :-
B-schooled in India, Placed Abroad (Print Version)
IIPM in Financial times (Print Version)
IIPM makes business education truly global
The Indian Institute of Planning and Management (IIPM)
IIPM Campus

Tuesday, July 22, 2008

Philosophy

Swami Ramdev has done a marvellous job of packaging and marketing the 5,000-year-old philosophy and practice of Yoga & Ayurveda. Just ask his millions of devotees

Swami Ramdev has clearly carved a niche for himself. The way of life he proposes is unique & well-researched, as he is well-versed in Sanskrit, Ayurveda & Vedic philosophy. A strong proponent of Indian cultural values; his practical approach to Yoga & research in the field of Ayurveda has won him thousands of followers throughout India. He has used his philosophy as an effective marketing tool. His ability to communicate his philosophy on mass media is directed at thousands of people afflicted with physical or mental problems, with the promise of curing them and giving them a better quality of life.

By Elsie Nanji, Managing Partner, Redlion (Division of Publicis India)


Pelvic Thrust

Many call it vulgar and obscene; yet the manner in which Bollywood heroes and heroines have gyrated their hips and thrust their waists is now a legend

It started with Helen mesmerising millions with her smile and gyrating hips. Now, with item numbers and raunchy ‘romantic’ dance sequences the norm, dozens of starlets and wannabe starlets have developed the pelvic thrust into an art that can only be described as erotic and suggestive in charitable terms. You just can’t take away the pelvic thrust from Bollywood stars and choreographers.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read these article :-
B-schooled in India, Placed Abroad (Print Version)

IIPM in Financial times (Print Version)

IIPM makes business education truly global

The Indian Institute of Planning and Management (IIPM)

IIPM Campus


Friday, July 18, 2008

Packaging

Kingfisher Airlines created a storm in Indian skies at its launch. The reason? An innovative and different packaging for his airline

At Kingfisher we believe in doing things passionately and fashionably. We have done exactly what other players do, but we have packaged it in a different manner and that has helped us to create a total differentiating image for Kingfisher Airlines. All passengers are our guests and we do the packaging keeping them in mind. The total experience is so unique that we offer a great and memorable service while travelling. Such good packaging always has the challenge of pricing. But then if you see, in spite of such high value added services our prices are reasonable. Our packaging indeed plays an important role in a service industry like airlines.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Thursday, July 17, 2008

Tasting Critical Success

2008 happens to be the pay-off year for TCS and Ramadorai

Though the year 2007 started with great pomp & show for Tata Consultancy Services (TCS), as it topped the list of 10 best performing IT services providers worldwide (rated by Global Services), it didn’t turn out to be quite a year for them. With the rupee appreciating, the IT giant (otherwise constantly on a high), was somewhat sitting low. But, with S. Ramadorai, the company’s dynamic CEO, at the helm, TCS is all set to once again start taking the global IT bull by the horns.

Ramadorai, with his sharp business acumen, plans to start the year by launching an embedded systems facility in Tokyo in February and later on a Microsoft centre of excellence in Beijing (in the second quarter of 2008). This move will serve to propel the company’s growth chart in these high potential markets. Apart from this, a $140 million deal with Ecuador’s largest private bank Banco Pichincha and a $140 million deal with BSNL (already in TCS’s kitty) will turn out to be big revenue generators for the IT major in 2008. Says an IT analyst, on conditions of anonymity, “TCS is focusing more on global delivery model & as a part of this strategy they will be concentrating on Latin American markets this year.”

An offshoot of the multi-billion dollar Tata Group, TCS has even consolidated its operations in Uruguay & Argentina into a single unit and plans to double its workforce to 2,400 over the next 2-3 years. These units will provide near- shore services to clients in Latin America, the US & Europe. Moreover, the Indian IT giant has set itself a target of achieving a revenue mark of $10 billion by 2010 as a part of its 10X10 vision and has successfully managed to already achieve something close to $5-6 billion till date. However, in order to achieve the rest of it, the company plans to focus more on inorganic growth avenues in 2008. On being asked as to how TCS can realise their 10X10 vision, an IT analyst suggests, “Market trends reveals that they are increasing their success rate and are focusing on non-linearity in revenue. The two most important areas of focus are large deals and revenue generation.”

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read these article :-
B-schooled in India, Placed Abroad (Print Version)

IIPM in Financial times (Print Version)

IIPM makes business education truly global

The Indian Institute of Planning and Management (IIPM)

IIPM Campus

Monday, July 14, 2008

Tech-watch 2008

The tech giants have geared up to deliver the next wave of products and technologies. It’s time to sit back and enjoy what’s in the offing

While the year 2007 saw Apple’s iPhone and Amazon’s e-book capturing the imaginations of tech geeks and consumers worldwide, the coming months will see the technology giants battling it out even harder, impressing tech enthusiasts with myriad cool gadgets and advanced features. Be it mobile phone companies like Motorola and Nokia, PC manufacturers like HP and Dell, search engines like Yahoo and Google, or software giants like Microsoft - the tech giants are leaving no stone unturned in bringing out cutting edge technologies, penning and completely transforming the way we will live, work and play in future.

So, with increased processing powers, enhanced mobile operating systems, faster wireless networks, the mobile phones are all set to get more smarter. One of the most significant smart phone manufacturers in the world, Research in Motion (RIM), is putting in all efforts to launch four to five feature packed Blackberry’s (pegged to be the iPhone killers) in the first half of 2008. Already, the company’s software division is working to bring in innovative features like 3D Graphics and Navigation to the Blackberry handsets. “When we look at 2008, I believe one of the major industry themes will be how the creation of mobile devices, that deliver the Internet in your pocket, cause a paradigm shift in mobility and drive major changes in the way even mainstream consumers view personal mobility,” says technology futurist Tim Bajarin.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

B-schooled in India, Placed Abroad (Print Version
IIPM in Financial times (Print Version)

Friday, July 11, 2008

God’sumer has arrived...

...and the myth of the consumer being ‘just’ a king is...err...passé!

A few years back, companies across the Indian sub-co4psntinent we all out to cheer the customer, to give him more at his doorstep... merely pampering the Indian customer you can say. And just as any human would, customers having been treated well (or more) as more than just guests, the feeling of ‘Consumer is King’ sunk into their heads. And now that the masses have got used to it, the companies are hell-bent on ripping-off that sentiment – first the cake and then cracking the very plate on the customer’s head! Yes, you just got the touch of it – tales of goons threatening customers who’ve defaulted on loans even for one time period, experiences of roughnecks physically assaulting debtors... Times indeed are in for a change. But wait! Didn’t we hear of ‘change always being for the better’?!

When the corporate kingpins seemed to have forgotten a fundamental capitalisitc rule, who but the central bank interfers to remind them of it. And as if implying, “Consumer is no more king, he’s God!”, Y.V. Reddy, Governor, RBI on October 5, 2007 directed bankers (and the Indian Banks Association) to monitor closely the working of recovery agents and thereby improve and put an end to all rough means in recovery processes. Furtheron, all banks would also have to take the onus of any misdeeds committed by their recovery agents and publicly disclose their names and the phone numbers from which recovery calls would be made.

This assumes greater weight for the Indian customers after the October 5, 2007 announcement by the Telecom Regultory Authority of India (TRAI) that tele-marketers would be charged with Rs.500 (per violation act) or their numbers would be disconnected if found violating the rules. As per TRAI, already 6.5 million subscribers had registered themselves with the National-do-not-call registry (NDNC) which can be accessed by tele-marketers, with the largest count being that of Bharti AirTel customers (3.09 million customers). Sure enough, bidding goodbye to all inconveneience caused to customers by telemarketers proving that the modern Indian consumer is more than a king – rather call him God...

So during the recent months, if you haven’t been bothered by any of the above-mentioned nuances, or false bills et al, you either have been lucky, or very very lucky! And there’s nothing so nouveau about this whole concept of treating the consumers fairly. Written centuries ago, Kautilya’s book titled Arthashastra serves as a reminder that a concept like consumer protection against exploitation by the trade and industry were first brought to notice then. Sadly, lack of systematic and planned actions to prevent such barbaric acts by the traders only resulted in long delay of a few centuries before an ‘effective law’ to that effect could be enacted. To this you might remark, “But we’ve heard of something like a Consumer Protection Act and a Consumer Disputes Redressal Commission (CDRC), enacted to safeguard the interests of the consumer! Haven’t we?” We totally agree – yes, you have! But they’re mere ‘paper truths’ at best, and ‘openly and widely violated’ at worst – making these measures grossly incapable of protecting consumers’ interests.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Thursday, July 10, 2008

India’s Top 20 IT Companies

TATA CONSULTANCY SERVICES: S. RAMADORAI

Alexander of the East


TCS is twice a big name than Infosys, if one were to believe the number of searches generated by the mighty Google! The difference might be huge in terms of searches, but TCS and Wipro search for only one thing these days. Midsized acquisition is what Tata Consultancy Services is looking to acquire expertise in, which they don’t have. “We have to acquire capabilities we don’t have. That’s our strategy,” says S. Padmanabhan, Head, Global Human Resources, TCS. “Seventy percent of the acquisitions fail to deliver value, so you have to be absolutely sure of what you are doing,” he added.

2008 will also see TCS working on its visibility and making the brand TCS more visible in the corporate boardrooms. The ongoing ‘Experience Certainty’ campaign promotes brand assurance of TCS and is part of the company’s bid to become a top 10 player in the industry, globally, by 2010. It features an ad campaign, a music video and video viewpoints, and backs up the brand proposition with claims that 96.63% of TCS deliverables are achieved on time. CEO S. Ramadorai commented on the launch of campaign, “Experience Certainty is a true reflection of what we offer the market. We manage all engagements with the same consistent approach globally.”

While, traditionally, these Indian IT majors are not associated with advertisements, the fact is that advertisements are a help, whether it is for products or for services. Though TCS realised it late, we expect that whopping $10 million advertising campaign will bridge the gap between Indian and US software multinationals.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist)

Wednesday, July 09, 2008

Good times are here

Another re-branding exercise, this time in Aviation – Air Deccan becomes Simplifly Deccan. And the man behind it? You guessed it right

Have you had a chance to experience the new Simplifly Deccan. Nah! It’s not another Banglore-based airline, simply the new look avtaar of Capt. G. R. Gopinath’s low cost carrier, Air Deccan. Gone are the staid yellow and blue colours of the ‘aam aadmi ka carrier’, instead with the UB Group baron Vijay Mallya now on the pilot’s seat (in May this year Mallya acquired a 26% stake in Air Deccan and followed it up with buying another 20% shares in an open offer), the proud and colourful Kingfisher now adorns Air Deccan’s fleet of aircrafts.

And the men who oversaw the entire re-branding and positioning – none other than Capt. Gopinath himself and his recently acquired brother-in-arm, Vijay Mallya. “I realised that Mallya’s Kingfisher was catering to the top end segment, while we were at the bottom end of the air travel segment, yet there were synergies to exploit. The re-branding has already begun to deal with the Air Deccan perception problem,” Capt. G. R. Gopinath, Chairman, Deccan Aviation told this magazine. The carrier, which began 2007 in a desperate quagmire of sorts (thanks to the onslaught of consumer complaints regarding their abysmal on-time performance, rude attendants, et al) has started flamboyantly peddling a marked improvement in its on-time performance.

Even the new advertising communication of the brand reflects its new thinking. Conceived and created by Thomas Xavier and Rajeev Rakshit of Orchard Advertising, the new tagline the choice is now simple seeks to position the re-branded airline differently from its previous low-cost avtaar. “It was a huge exercise – change in dresses, tarmac, coaches, et al. Even the Air Deccan staff is going to the Kingfisher Academy for training in soft skills,” adds Nalin Gagrani, Head-Marketing, Deccan Aviation.

Deccan’s common man (their mascot for the last four years) also stood no chance. The re-branding exercise, which began in October did away with not just the Deccan colours, even their hostesses donned the red skirts of the Kingfisher crew. The sell-off to Mallya may have put down Gopinath for a while, but this man is certainly not out, not by a long haul!

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist)



Monday, July 07, 2008

Prime Causes

The prime causes of this correction – the subprime issue and US housing market – are yet to show improvement.” In India, there have been casualties all across the board. Let alone investors’ wealth, even corporations have been hit severely by this market meltdown. IPOs of companies like Purvankara have hit roadblocks due to this increased volatility. The company has already postponed its IPO and also revised its issue price. Reliance Industries, led by Mukesh Ambani, has seen its net worth erode by a staggering $2.6 billion in the past fortnight. So what do you do now as an investor in India? Do you sell, do you buy, do you stay off? We don’t know about you dudes, but we’ve already placed our equity purchase orders. For fools dare where angels...

For Complete
IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist)



Friday, July 04, 2008

Hair care, health care, oral care, baby care – you name it and he’s got it! This ones’s a ‘Real’ showstealer!

SUNIL DUGGAL... CEO, Dabur India
Hair care, health care, oral care, baby care – you name it and he’s got it! This ones’s a ‘Real’ showstealer!
Anly ItIoM Baenndn BeItTt SC,o Pleilmanain p a&s sCoou.t ,a hned gPaevpes ai Fleogo dusp, btori effi-- nally join Dabur in 1995 as GM-Sales & Marketing. His years of loyalty paid off when he was finally made CEO, Dabur India in 2002, and has spearheaded the spectacular growth recorded by Dabur since then, both within and outside the country. A dynamic professional, Duggal has steered Dabur’s business forward, including their recent portfolio enhancement in the juices segment. His has travelled across India to understand the nitty gritty and dynamics of the FMCG business. Duggal is now agog with his ‘Vision 2010’, which talks about doubling revenues & profits and plans to enter the goldmine (read: Retail) sector to fill the gap in the health and beauty retail space. “We believe that the specialty retail format we are entering is a unique proposition,” he envisions.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist)