Kingfisher Airlines created a storm in Indian skies at its launch. The reason? An innovative and different packaging for his airline
At Kingfisher we believe in doing things
passionately and fashionably. We have done exactly what other players do, but we have packaged it in a different manner and that has helped us to create a total differentiating image for Kingfisher Airlines. All passengers are our guests and we do the packaging keeping them in mind. The total experience is so unique that we offer a great and memorable service while travelling. Such good packaging always has the challenge of pricing. But then if you see, in spite of such high value added services our prices are reasonable. Our packaging indeed plays an important role in a service industry like airlines.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
At Kingfisher we believe in doing things
passionately and fashionably. We have done exactly what other players do, but we have packaged it in a different manner and that has helped us to create a total differentiating image for Kingfisher Airlines. All passengers are our guests and we do the packaging keeping them in mind. The total experience is so unique that we offer a great and memorable service while travelling. Such good packaging always has the challenge of pricing. But then if you see, in spite of such high value added services our prices are reasonable. Our packaging indeed plays an important role in a service industry like airlines.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
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