Swami Ramdev has done a marvellous job of packaging and marketing the 5,000-year-old philosophy and practice of Yoga & Ayurveda. Just ask his millions of devotees
Swami Ramdev has clearly carved a niche for himself.
The way of life he proposes is unique & well-researched, as he is well-versed in Sanskrit, Ayurveda & Vedic philosophy. A strong proponent of Indian cultural values; his practical approach to Yoga & research in the field of Ayurveda has won him thousands of followers throughout India. He has used his philosophy as an effective marketing tool. His ability to communicate his philosophy on mass media is directed at thousands of people afflicted with physical or mental problems, with the promise of curing them and giving them a better quality of life.
By Elsie Nanji, Managing Partner, Redlion (Division of Publicis India)
Pelvic Thrust
Many call it vulgar and obscene; yet the manner in which Bollywood heroes and heroines have gyrated their hips and thrust their waists is now a legend
It started with Helen mesmerising millions with her smile and gyrating hips. Now, with item numbers and raunchy ‘romantic’ dance sequences the norm, dozens of starlets and wannabe starlets have developed the pelvic thrust into an art that can only be described as erotic and suggestive in charitable terms. You just can’t take away the pelvic thrust from Bollywood stars and choreographers.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
Swami Ramdev has clearly carved a niche for himself.
The way of life he proposes is unique & well-researched, as he is well-versed in Sanskrit, Ayurveda & Vedic philosophy. A strong proponent of Indian cultural values; his practical approach to Yoga & research in the field of Ayurveda has won him thousands of followers throughout India. He has used his philosophy as an effective marketing tool. His ability to communicate his philosophy on mass media is directed at thousands of people afflicted with physical or mental problems, with the promise of curing them and giving them a better quality of life.By Elsie Nanji, Managing Partner, Redlion (Division of Publicis India)
Pelvic Thrust
Many call it vulgar and obscene; yet the manner in which Bollywood heroes and heroines have gyrated their hips and thrust their waists is now a legend
It started with Helen mesmerising millions with her smile and gyrating hips. Now, with item numbers and raunchy ‘romantic’ dance sequences the norm, dozens of starlets and wannabe starlets have developed the pelvic thrust into an art that can only be described as erotic and suggestive in charitable terms. You just can’t take away the pelvic thrust from Bollywood stars and choreographers.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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