‘Go Fida’ was what every 
Indian tuned into and the twin concepts of Diet Diesel and powerful performance, made Fiesta a runaway success. Being one of the oldest car manufacturers in the world, the Detroit biggie has immense clout, which the brand was able to leverage swiftly in the Indian market. Having lost its global supremacy to GM more than 75 years ago, Ford is highly keen on the Indian auto market. Delivering great performance has been Ford’s focus here, and that has indeed become their brand identity as well.
For Complete IIPM Article, Click on IIPM Article
Indian tuned into and the twin concepts of Diet Diesel and powerful performance, made Fiesta a runaway success. Being one of the oldest car manufacturers in the world, the Detroit biggie has immense clout, which the brand was able to leverage swiftly in the Indian market. Having lost its global supremacy to GM more than 75 years ago, Ford is highly keen on the Indian auto market. Delivering great performance has been Ford’s focus here, and that has indeed become their brand identity as well.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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