If you have a belief that creating a strong brand image or enforcing corporate identity are just buzz phrases for brand consultants, then please think again. The fact is that companies h
ave to focus keenly on various aspects like strong customer service, distribution and promotion in order to create a strong and powerful brand image. Evidently, Hutch with its simple positioning and aggressive marketing, claims the top spot in the image and perception list of India’s 100 most valuable brands. The fact that it has been swallowed up by global brand (Vodafone) may also have worked in its favour. Following Hutch closely is media house NDTV, which has emerged as one of the strongest ‘news’ brands in India. Other brands that predictably form a part of the image and perception index are Nescafe, Tata Group, Hero Honda, Lux and Sony, among others, which have delivered as per customer expectation, every time they have been put to a litmus test. Brands like M&M (with its international positioning) and Times of India also make a debut in this list.
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ave to focus keenly on various aspects like strong customer service, distribution and promotion in order to create a strong and powerful brand image. Evidently, Hutch with its simple positioning and aggressive marketing, claims the top spot in the image and perception list of India’s 100 most valuable brands. The fact that it has been swallowed up by global brand (Vodafone) may also have worked in its favour. Following Hutch closely is media house NDTV, which has emerged as one of the strongest ‘news’ brands in India. Other brands that predictably form a part of the image and perception index are Nescafe, Tata Group, Hero Honda, Lux and Sony, among others, which have delivered as per customer expectation, every time they have been put to a litmus test. Brands like M&M (with its international positioning) and Times of India also make a debut in this list.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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