It’s a brand that bespeaks power and pelf in its owners. Any arguments on that? 
A brand which is more of a status symbol in India and which undoubtedly has not given its clients much to complain about – Mercedes Benz undoubtedly symbolises one of the best mixes of luxury, quality and consistency when it comes to automobiles. Driven down by eight floors, to a modest 43rd rank, the brand appears to have lost its shine of late. However, it does seem to show consciousness about the same as it understood that just a 11% increase in sales volumes to 2,121 units during 2006 alone, wasn’t enough. This year’s first quarter was much healthier with sales growing by 17% to 690 vehicles.
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Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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