It also recently revealed 
plans of venturing into organised retail chain formats. However, what differentiates Onida from others is its emphasis on umbrella branding. According to Vivek Sharma, VP, Mirc Electronic (Marketing, Sales and Service), “We focus on master branding instead of sub branding. This is because consumers go for the brand of the company more than the sub-brands. Therefore, we have the Devil conveying a single message about the master brand Onida.” A new entrant in 4Ps B&M power brands list, at rank 64, you can actually see the Devil grinning slyly!
For Complete IIPM Article, Click on IIPM Article
plans of venturing into organised retail chain formats. However, what differentiates Onida from others is its emphasis on umbrella branding. According to Vivek Sharma, VP, Mirc Electronic (Marketing, Sales and Service), “We focus on master branding instead of sub branding. This is because consumers go for the brand of the company more than the sub-brands. Therefore, we have the Devil conveying a single message about the master brand Onida.” A new entrant in 4Ps B&M power brands list, at rank 64, you can actually see the Devil grinning slyly!For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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