ITC is a rare example of an Indian company that’s making green initiatives & green bucks as well!
Pratapgarh, an otherwise non-descript small town
in Chittorgarh district is in the midst of rapid transformation. Owing to some landmark initiatives by ITC in rainwater drainage and harvesting, the desert fields of Pratapgarh are producing wheat for the first time. This is just one of the many ways in which ITC has transformed from being a mere tobacco company to a lucrative conglomerate, thanks to Chairman Y.C. Deveshwar’s vision for the rural economy and environmentally sustainable growth. And unlike Ambanis, Mittals and several other blue eyed boys of Indian Inc. who have limited their rural strategies only to milk super-colossal profits from agri-initiative; Deveshwar has gone beyond that. Yes, he is in a spree to preserve natural resources of rural India and uplift the social status of villagers and create a booming market as well.
For Complete IIPM Article, Click on IIPM Article
Pratapgarh, an otherwise non-descript small town
in Chittorgarh district is in the midst of rapid transformation. Owing to some landmark initiatives by ITC in rainwater drainage and harvesting, the desert fields of Pratapgarh are producing wheat for the first time. This is just one of the many ways in which ITC has transformed from being a mere tobacco company to a lucrative conglomerate, thanks to Chairman Y.C. Deveshwar’s vision for the rural economy and environmentally sustainable growth. And unlike Ambanis, Mittals and several other blue eyed boys of Indian Inc. who have limited their rural strategies only to milk super-colossal profits from agri-initiative; Deveshwar has gone beyond that. Yes, he is in a spree to preserve natural resources of rural India and uplift the social status of villagers and create a booming market as well.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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