Tuesday, October 09, 2007

The i-Pod falls flat...

... on the green front! Defamed by Greenpeace, Apple makes amends
2.7 out of 10! Well, these are not the marks of any of the backbencher in a high school grade but represent the score of Apple in the latest Green Electronic Guide Rankings released by Greenpeace. In simpler words (for all the die-hard Apple fans), Apple has been ranked as the worst electronic firm in the world in terms of its policies and practices of eliminating harmful chemicals from its products. “Apple knows more about “clean” design than anybody, right? So why do Macs, iPods, iBooks and the rest of their product range contains hazardous substances?” reads the latest Greenpeace campaign. However, Steve Jobs still thinks that Apple is a green company and he also manifests that it is greener than its competitors like HP and Dell. “It is generally not Apple’s policy to trumpet our plans for the future. Unfortunately, this policy has left our customers and the industry in the dark about Apple’s desires and plans to become greener”.


For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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