Monday, October 22, 2007

Holding even bigger promises

A magnify cent view, holding even bigger promises, the photovoltic installation by global oil giant Chevron reportedly produces 403 kilowatts of electricity that could serve as a source of power to 200 ‘big’ homes sans pollution! So what do you think was the best part about the whole set-up? Sans pollution, of course! Let’s go twenty tiresome years back – in the wake of the 1970s ‘oil-shock’, Texasbased oil-giant Exxon (now Exxon Mobil) had invested a mountain-load of free cash totalling $500 million for development of ‘alternative fuel’ technology. The only returns they received were in the form of unbelievably high costs and poor forecasted returns. The mission was abandoned within a couple of years of its initiation and the whole world sniggered, pointing their fingers at Exxon’s fanaticism (or so they thought) to harness solar energy and develop it as a viable alternative to fossil-fuels. Cut to the present – the very same ‘resounding laughter’ has turned into a ‘global war-cry’ – a war by, for and of the oil world, against the devil called ‘pollution’!

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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