The brand is Chinese & the American spirit of IBM endures. Will Lenovo be able to go the distance to the crown?
Strategic Insight
One is a Chinese company, which, by nationa
lity itself, carries a legacy (or burden) of cheap products. The other is an iconic American brand, which was known as the inventor of the PC, a haven for hard nosed scientists churning out ‘ground-breaking technologies’ and charging, often unreasonable premiums. Unsurprisingly, the acquisition of IBM’s PC division by Lenovo in 2005 sent shock waves across the corporate world. One wondered, what would the new company stand for? Cheap products? Technological excellence? Both? Or, as doomsday prophets would fear - eventually neither?
For Complete IIPM Article, Click on IIPM Article
Strategic Insight
One is a Chinese company, which, by nationa
lity itself, carries a legacy (or burden) of cheap products. The other is an iconic American brand, which was known as the inventor of the PC, a haven for hard nosed scientists churning out ‘ground-breaking technologies’ and charging, often unreasonable premiums. Unsurprisingly, the acquisition of IBM’s PC division by Lenovo in 2005 sent shock waves across the corporate world. One wondered, what would the new company stand for? Cheap products? Technological excellence? Both? Or, as doomsday prophets would fear - eventually neither?For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
No comments:
Post a Comment